Words! They are the most powerful tool in our grasp, having the ability to connect us or pull us apart at the same time. Words have been created and recreated over again throughout the centuries all over the world, in all kinds of languages and dialects. Words represent us as people, as cultures, and give us a profound way to communicate what is going on within our minds and souls. But what if I told you that words are even bigger than all this? That the meaning behind our spoken word is deeper than you could have ever imagined?
Energy flows through words as it does our bodies, spirits, and the rest of the universe. Each word we speak or write resonates at different frequencies. Even in an age where we communicate mainly electronically through texting, emails, or social media, the feeling behind our words can still be sensed on the receiving end. You’ve heard the timeless advice to never respond to someone when you are angry, and this especially holds true when you realize the strength of the energy behind your words.
This strength goes farther than we could have ever imagined, especially with new studies that show that DNA can be reprogrammed by words and frequencies. Russian scientists are still working on a theory of conclusions found that there is a genetic code within our DNA that parallels the very roots of language. All semantics of language—from dialect to the actual diagraming and breakdown of a sentence in any world language—are practically identical to the set rules that our DNA follows. This is a huge breakthrough as now we know that the language of a human being has never been coincidental, but instead is something biologically written within us from the day we are born. Essentially this means that when we communicate, is it our DNA that is being verbalized. So, in turn, we are able to reverse this order of events and use words to change our DNA patterns. By using the right type of frequency and vibrations merged with our phrases, we can influence and morph cellular metabolism. What does this mean to non-scientists? It finally makes sense why things like hypnosis have such a big effect on human beings. It explains what intuition really is. Can you just imagine how much we could tap into within ourselves if we could block the negative vibrations brought on us from negative words? Our gifts could be limitless.
Just the ideal of this discovery has major implications on how we live our lives, how we see ourselves, how we interact with others, and how we lead. The persuasion and influence behind DNA syntax is much like the Neuro-linguistic Programming technique. NLP is a dynamic approach to how we communicate with our words. Founded in the 1970’s, NLP is based upon the belief that there is a strong connection between language, experience, and brain processes, and that this connection can be altered to obtain ultimate prosperity in our lives. With a single word, we can change our perception of the world around us, which in turn changes our reality. With this mindset, there are no limits to our empowerment. NLP consists of 4 basic fundamentals:
1. Rapport: This is the methodology of how you nourish and build a relationship with yourself and with others around you. It is what will change the way you look at the world and the way that you exist in it.
2. Sensory Awareness: This comes about when you begin to understand the vibration and energy behind words and embrace the concept of “perception is reality”. When you tap into all your senses, your perception and how you literally sense the world around you is infinitely changed, and this brings about an awareness that is truly transforming.
3. Outcome Mindset: When you set expectations and beliefs about what outcomes will be in your life, you can literally begin to see those outcomes before they happen. This mindset puts words and phrases out into the universe with positive energy, which in turn causes a magnetic shift of outcomes you wish for towards you.
4. Behavior Flexibility: This is another level of clarity awareness that comes when you readily change behaviors that just aren’t working for you in your life.
Knowing these four basic building blocks that make up the pseudoscience of NLP can better help you to understand just how powerful a single word can be. Verbiage such as “aware”, “beyond”, “freely”, and “discover” are examples of NLP using specific words to elicit powerful responses that trigger emotions and send out real energy into the world. These emotions paired with this energy evoke action to create a life that is full of a deeper meaning, substantial gifts, and a fruitful existence as not only a human being, but more specifically as a successful entrepreneur. Isn’t it amazing that just one word can make all the difference in our lives? This also carries over into the power we have as leaders within our business, and how understanding the impact behind a single word can be a tool you use to build your brand and your relationships with customers. In the NLP spectrum, this is more specifically known as embedding commands.
Embedding commands is the center of what NLP can be used for in regards to business. As an apt entrepreneur, you’ll want to be expert at persuasion techniques and having a real effect on your staff and your customers. Becoming valuable to people that work for you and people that invest in you is crucial to your livelihood and long term business goals. Let’s take a look at a list of amazing language-based strategies that work both for the spoken word and for the written one.
1. Know the Energy and Use It: Every single person is different in many, many ways, and you absolutely have to know exactly what type of energy lies within the person you are persuading before you delve right in. For instance, a statement that commends a mother and touches her deep down will not work for a young boy. Pointing out the high skillset of a manager versus a line level staff employee likewise uses completely different words. This strategy can be applied in one-on-one conversation or in an email. Either way, you have to cater to the specific individual in order to steer him or her in the objective direction you wish for.
2. Find the Emotional Button: Gear your words towards an emotional value within the person you’re communicating to. What positive words that resonate with your audience will jump off the page and grab hold of someone? Depending on what exactly you are trying to accomplish, a singular word such as “significant” or “love” can gain the attention and reaction you want from the person reading it.
3. Be Inquisitive: As a basic rule of social engagement, nothing peaks a person’s interest more than when you ask questions pertaining to them. Showing real focus on someone will instantly make them feel as though they are important, and therefore they want to become involved with what you are doing. Inserting the word “you” is the ultimate way to portray authentic interest in whom you are speaking with. Sometimes, making someone feel special is all it takes.
4. Be Enthusiastic: Nothing is more motivating than getting excited about your passions when you are trying to persuade others to invest in those passions. When you’re jubilant about what you’re trying to accomplish, this comes across in phrases that contain the word “benefit”. When the people around you realize that out of your excitement comes real advantages for them as well, they begin to lean towards you. Shine the light on how your ideas or passions can make their lives better.
5. Flip the Coin: On the other side of the spectrum of being excited and jovial, you’ll want to also showcase just what negative effects can come on if your audience doesn’t see things your way. Just as there are magnificent words full of positive energy, there are also words you’ll use that pack a negative (but albeit productive) punch. If someone is hesitant or reluctant to get on board with the ideas you are trying to persuade, you have to target their emotions so that they have a clear view of what they would be missing. Great words for this are “losing”, “last”, or “is not”.
6. Steer Clear of Yes or No Questions: When you can limit someone’s options, you create a tunnel leading people to where you’d like for them to go. When the only choices for an answer are Yes, No, or I don’t know, you come to a permanent halt in the conversation. For instance, instead of asking someone if they would like a sandwich, you would ask them “Would you like a turkey or ham sandwich?” This completely changes the entire direction of the conversation and by limiting the choices, the person is automatically required to make a decision (which will most likely swing in the direction you wish for).
7. Stay Away from Conjunctions: “And” is the only connection word you should be using in any sentence to someone you are trying to persuade. All other conjunctions like “but”, “however”, and “nor” hold inexplicitly terrible connotations for those reading or listening. A negative feeling is produced when you use these words, as they make someone feel trapped by limits. In fact, these words can be so powerful that someone will stop paying attention altogether once the word is uttered. People want possibilities, so give them lots of “ands”!
8. Be A Storyteller: One word can have a huge impact on someone, but so can a bunch of words and language creatively strung together. Since the beginning of time, people have been in love with stories and the art of good storytelling. Tell the person a story that their identity can relate to, that focuses on the “plot” of you coming to the point in which you want them to come to now. You’ll be amazed at what positive tale can really do as a persuasion technique.
9. Use the Ultimate Gateway Word: Because. That’s right. This is the ultimate gateway word because it gives people a feeling of trust and compassion towards what you are saying. Here’s a great example: You ask someone if you can use their personal printer. They might agree, but chances are just as high that they won’t, or they won’t be so happy about sharing their expensive ink, paper, and time. Add the word because and see what happens. Ask someone if you can use their personal printer because you have to print your airplane boarding pass for your flight. Chances skyrocket up that not only will they agree, but they will also have a sense of positive connection with you. By adding the word “because”, you just became relatable and trusted because you had the courtesy to give someone a reason at all. That adds something else to the plate that any and every one on this earth is drawn to: humbleness.
10. Point Out the Action: This is an awesome persuasion technique that is definitely subliminal in its own rite. To do this, you announce to the person you are communicating to what they have done that has led them up to this point. For example, we will use an employee scenario. Let’s say you’re speaking with someone on your staff who you’d like to promote. To use this method of persuasion, you would say, “Your quality of work has been incredible over the last six months. You have expressed interest on several occasions of wanting to further your career, which tells me you are definitely ready to take on more responsibility with our company.” By walking through the motions that this person has gone through to arrive at this point, you open the door for them to walk right through to where you want them to be.
11. But Above All Else… don’t lose grasp on your integrity. You may be using your higher knowledge of persuasion, but you should be doing so as your authentic self with no ill intent. Understanding the power of words in the universe isn’t about conning other human beings. It’s about transforming their lives as you have done to your own. Be honest and be forthright in your actions.