Excellent, Thorough, Well-Organized, and Complete: While no expert, I thought I knew a thing or two about online marketing. This book showed me that a thing or two was pretty much all I knew. I am so impressed! The subtitle states this is a "Beginner's Guide to Online Promotion". I will agree that the first 15% is a "beginner's guide". After that, this author takes online advertising education to a whole new level. This is a great book for beginners and experienced marketers alike.
After the Introduction, the author delves into the many types of online advertising in a way that is well-rounded, interesting, not-too-little, and not-too-much. She provides information about targeting advertising to the right market; metrics; AdWords; social media advertising on Twitter, Facebook, YouTube, and LinkedIn; and then discusses affiliate marketing.
I have purchased several books on AdWords that I just couldn't get through. I've spent time on the phone with an AdWords rep trying to get my head around sitelink extension and display network options for my clients. This author presented the information in sizable chunks that made it understandable, helpful, easy, and doable.
Similarly, the sections on social media are presented in solid, well-organized, sizable chunks that make incorporating and using the information much more easy than other sources I've read. Affiliate marketing is the topic I knew the most about in this book, and still, I learned quite a bit about options I've not pursued or thought about and more about how to improve both my own and my clients' websites.
I've not read Gabriela Taylor before, and I will quickly be reading more of her books. I highly recommend this book to both beginners and seasoned marketers.We all have blind spots and areas that can be improved, and the information in this book is so wonderfully-organized and well-presented that it is my new first choice as an online marketing guide. Nor would I hesitate to hire this woman or recommend her as a consultant to people who are serious about ramping up their online marketing efforts. She obviously knows what she is talking about and can present her ideas and knowledge in a clear, concise, and easy-to-read and understand way. She never talks down to her reader and keeps the tone informative and engaging. Highly recommended! -Leslie, reviewed 'Advertising in a Digital Age'