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Viral Marketing: Know the Medium. Know Your Message

“Viral” by its definition is something that spreads quickly. When planning for good media exposure of your business, a positive viral marketing event is one that nearly all PR people plan for and dream about. While there are quite a few that simply happen due to timing, happenstance or luck, others are thought out, planned and honed to have the maximum effect and optimum ROI.

There are three current viral marketing events that I’ll discuss in this post.

When planning for a viral marketing event, your goal is to bring attention to a cause that is powerful, that has the opportunity to do good, help others and influence the most amount of people to participate. It shouldn’t be something that involves any significant expense, otherwise there will be some that won’t be able to become involved. An action that is self-deprecating is a good choice. Should it be overly challenging? Generally again, if you want the maximum amount of participation you should have something simple.

No Makeup Selfie
What about raising money for cancer research by eschewing makeup? It’s simple, very cost effective, for many women; either who are known for a particular look or prefer a specific appearance, going without makeup can be challenging indeed. Yet in the UK, £8m was generated in just six days by women for the Cancer Research program using the hashtag #nomakeupselfie. The power of the Internet and social media has shown the impact that can be achieved without having to develop a logo, an image, a spokesperson, audio/video clip or multimillion dollar launch. Just a simple hashtag sign and stand back, it’s everywhere. Watch the BBC video below discussing the campaign.

nomakeupselfie

The initial idea wasn’t for cancer research itself, but began as a gesture by author Laura Lippman in defense of an event where legendary actress Kim Novak chose not to wear makeup and roundly was criticized for doing so. Fiona Cunningham saw this and decided to challenge her friends and others to post photos sans makeup online and donate £3 to charity. That was on March 18th. Days afterward, many hundred ‘likes’, Cancer Research UK said as a result of the campaign that they’d received over £8 million in donations. Was Ms. Cunningham a social media expert? Employed by the top firm making generous amounts of money for her expertise? Ms. Cunningham is a self-described “18 year old single mum” that started this from a bedroom in Staffordshire, England.

Yet three simple words preceded by a hashtag sign led to a charitable event that is still generating money today and has spread across the world. What’s equally interesting about it is how the often defined narcissistic selfie became a tool for doing good not only for cancer research, but also for discussion on what defines a woman’s beauty. How much do you think the typical ad agency or social media expert would have charged to produce an ad campaign that was that simple, that powerful, using an action that’s usually mocked, and accomplished what it did? An observation that’s been made is how the complete spontaneity of the campaign was one of the selling points. No rollout, pre-planning, time table, no endorsements, just someone caring and using a social media tool.

ALS Ice Bucket Challenge
Another successful campaign that used some similar elements is the ALS Ice Bucket Challenge. It’s origins are varied; in 2013-2014, the Cold Water Challenge was often used in the Northern U.S where one either donated to charity or jumped into cold water. The National Fallen Firefighters Foundation adopted this as a fund raiser. The first actual Ice Bucket challenge occurred in June 2014 during a golfing show where the hosts did a live challenge. Golfer Chris Kennedy is believed to the first person to focus the challenge towards ALS – amyotrophic lateral sclerosis as he had a relative that was affected by the disease. It quickly spread across formats, media, genres, unknowns and celebrities. The challenge here was a little more involved than simply forgoing a morning ritual; depending on the climate, the person’s health and the enthusiasm of the assistants, it could be quite strenuous. The U.S version was generally defined by a challenge being given by someone and within 24 hours you had to record yourself in one shot being doused by a bucket of ice water. If you accepted the challenge, you would donate ten dollars, if you declined then one hundred was the amount. And of course you picked at least three other people.

This particular campaign operated off of at least two primary motivators; the desire to help others, and the age old competitive spirit involved in one-upmanship. The methods ranged from the simple, someone accepts the challenge, they or someone with them deliver the ice water bath up the complex like actor Benedict Cumberbatch seemingly being stalked and splashed everywhere from his backyard deck to outside his car and even in the shower. The results? The ALS Association reported that since July 29, 2014 their donations exceeded well over $100 million and shared the benefits of the campaign with other similar entities such as Project ALS, ALS Therapy Development Institute and the Motor Neurone Disease Association along with ALS Foundation Netherlands.

One element mentioned by critics is that because the challenge is like many others, on the honor system, groups like the Charities Aid Foundation claim that only ten percent of those challenged actually donated. Another issue mentioned is the focus was being taken off the patients with ALS and the entities doing research and simply being an opportunity for people to exercise their 15 minutes of fame or for celebrities to build their fan base; thus mirroring the self-focused element of the selfie. Something that businesses should be very wary of is trying to claim a viral campaign developed outside of house for their own. The ALS Association reportedly attempted to trademark the term “ice bucket challenge”. Understandably, they withdrew the request shortly afterward after a barrage of complaints and negative comments.

Comparing these two events show that although the ice bucket challenge had an apparently wider media audience, there was also more opportunity for criticism and co-opting of the intended cause for personal gain. This is the dual edged sword that social media campaigns that achieve viral status must be aware of. Anything that becomes popular in all likelihood will be mocked and potentially exploited so a clear delineation of what is the original or true cause and means for supporting it are stated and having the ability to either ignore or adapt to being lampooned.

Harlem Shake
Viral media campaigns don’t always have to be focused on a special, noble cause. They can just end up being wildly popular with some experts still unsure exactly what drives the results aside from people just sharing something on the internet. For example, take Harry Rodrigues. He wrote a track called “Shake” that was initially release in June of 2012 to a somewhat modest response. By February of 2013, it had raced up the Digital Songs chart to number three, a jump of about 1,359%. Why, because this artist, known professionally as Baauer, found his track used as part of an internet meme called, “Harlem Shake.” For the small percentage of people who haven’t seen this yet, the thirty second video typically has one person dancing with other around them ignoring their actions and then the last fifteen seconds cuts to a crowd of people dancing as well, usually in costumes or some other attire depending on the source of the video or the intention of the creator.

harlemshake

What many people took note of was the fact of virtually little if no radio airplay that supported the track, it was entirely supported by the Internet, by the assorted memes and other video compilations that it was associated with. It’s popularity couldn’t be ignored as it was able to bump off the top hit “Thrift Shop” and had very impressive results in other music ratings charts. One might think given the randomness of the internet and the variety of posts that Baauer would be getting little or nothing from all the variations of his song. YouTube has a program called Content ID and along with a company called INDmusic they made a deal with Baauer’s indie label Mad Decent and began monetizing the video views. As of February 7, 2013, over 4,000 uploaded videos were detected, connected and paid Baauer for his work. Channel partners reportedly can take about 55% of revenues from every view. To put it in perspective, the previous music hit, “Gangham Style” by Psy, averaged $2 for every 1,000 YouTube views. That’s almost two million dollars. It’s goofy, it’s irreverent, to some, it’s incomprehensible. But it’s undeniably lucrative.

So what do you have to do to ride the next wave of viral campaign success? You probably shouldn’t have your office go wild with a camera recording everything. What you’ll need to do is closely follow trending activities and have the ability to graft one or more of those together with a video element such a Vine or still photos using a hashtag that makes a quick connection. Being able to plan FOR a viral marketing event is one thing, sitting around and waiting for it happen is like hoping you’re going to win the lottery or the slot machines. You can make some goals about what to do if it happens but as they say, don’t plan for your retirement on it, or in this case, your future business.

The uniqueness of social media has many opportunities and traps that you have to consider when using it. Keep in the mind the medium and the user; quick, catchy, popular, easily accessible. Once it starts, have your plan in place for how to maximize your use of it without abusing it. Will your marketing campaign be the next Internet sensation? Know the Medium. Know your Message.

Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

Social media advertising has become a popular phenomenon in the recent years. With billions of people using social media from all over the world, it has become one of the best mediums to advertise businesses and products. The most popular social media advertisement platforms nowadays are Facebook, Google Adwords, Twitter and LinkedIn. These platforms are continuously in the process of developing innovative and advanced ways of targeting the customers.

Advertising on social media ensures you reach out to your target audience effectively. The important question is which of these social media platform is better for your business advertisements? It mostly depends on the type of your business and your target audience. Though there are several others factors as well.

Facebook Advertising
Facebook is the most popular social networking site with more than one billion users. A Facebook advertisement is not search based but the best thing about it is that it allows you to target your specific audience. Facebook has immense information which has been collected from its users like interests, occupation, education, location, age and gender. This means you can target people from a specific country, between a certain age range with interest related to your business. Since there are several demographics to choose from you’re more likely to reach a specific audience.

The most popular form of advertising at the moment on Facebook is ‘Promoted Posts’. A Promoted Post is a regular post you’ve posted on your business page and that is shared to a set number of Facebook members. You can use CPM (cost per 1,000 impressions) or CPC (cost per click) bidding. The managed services of Facebook advertising are as below:
• Designing the Offer
• Targeting Audience
• Strategy Reach
• Creation of Ad Copy
• Creation of Landing Page
• Lead Qualification
• Optimization and Analytics Reporting

Google AdWords
Google Adwords is a search based advertising social media platform. In Adwords, you can target your audience through keywords that they enter in Google search. Google Adwords provide you with an option of placing your ad on Google search network or place an ad through display partners. Though advertisement on Google is complex and expensive but it is very successful. Google Adwords is best for advertising for broad demographics.

Google Adwords is best for timeliness and relevancy. Google Ads have a significantly long lifecycle as compared to others because the ads appear to individuals while they search for related keywords. Not everyone sees these ads at the same time except when they look for the same information. The best thing about Google Adwords is that a campaign is more effective when no constant updates to the copy are made.

The managed services of Google Adwords are as below:
• Research of Keywords
• Re-structuring/Structuring of Account
• Optimization and Creation of Text Ads
• Geo-targeting
• Transparency
• Weekly or Monthly Performance Report in Detail
• Conversion Tracking

LinkedIn Ads
Advertisement on LinkedIn is really targeted. It can help you in selecting the people you want to reach in the professional space in terms of decision making levels, role, department, job functions, revenue, size of company, industry verticals and location. You will be able to advertise within a specific industry in a specific country with certain annual revenues and in this, you can target certain posts and departments.

With LinkedIn, same as with Google Adwords, the more your target, the more specific target audience you will reach and the more expensive your ad will be. Through LinkedIn, you can target the largest professional audience in the world by spreading awareness for your business, strengthening relationship with existing customers and attaining leads. LinkedIn offers three types of advertising services – Target Display Ads, Social Ads and Targeted Status Updates.

The managed services of LinkedIn ads are as below:
• Creation of Effective Ads
• Management of Group Ads
• Target Audience
• Landing Page Creation
• Improve and Measure

Twitter Ads
Twitter is the most underdeveloped platform for advertisement as compared to the other three. Twitter is an advertising platform for large brands through ‘promoted trends’, ‘promoted accounts’ and ‘sponsored tweets’. You have to pay per impression in order for your sponsored tweet to appear on top of the feeds. In Twitter’s search engines, hashtags are incorporated for some search terms. Though this platform is still undeveloped for advertising purposes, it still shows a lot of promise and can gradually offer advertising opportunities for smaller brands by promoting your business account and tweeting to individuals who are unaware of your business but have interests related to your business.

Twitter advertisement is done in three ways:
Promoted Accounts – promotes your business profile and offers more exposure to building followers who may be interested in what your business has to offer. Promoted accounts are best for promoting big events and capitalizing during certain periods of the year.

Sponsored Tweets – you can highlight a certain status update. This option is best for offering deals, building voice of the brand, spreading awareness and sharing content.

Promoted Trends – Thorough this option, your hashtags and topics will start appearing at the top of the list of Trending Topics. Through this you can build your brand through association and spread mass awareness about your business/product or events.

Closing Words
In conclusion, the social media advertising platform you select depends on your budget, type of business/product, your target audiences and how you want to reach them.

Facebook ads are the easiest and cheapest, but are best for promoting your business page, spreading awareness and interacting with customers.

Google Adwords is expensive but is best for businesses or products that are unique.

LinkedIn is affordable and is best if your target audience is professional individuals.

Twitter is good for big brands and is cheap but can be confusing.

On Facebook and Twitter, you have to continuously keep updating your ads while on LinkedIn and Google Adwords is highly recommended to not change anything if everything works fine.

The best thing to do is to launch a small test campaign with a minimum budget and experiment with all four social networks for a certain time. Evaluate the results and go for the one (or maybe two) platforms that proved to be more successful in the experiment. All these social ad platforms have something different to offer and can prove to be successful once you find the right one for you as per your requirements.

Tactics for an Effective Video Content Marketing Strategy

So you want to cash onto video marketing to promote your brand? Great idea, video marketing is a strategy that has not seen a lot of years in the marketing industry, but is still producing amazing results. Why is that so? Because video marketing is very appealing and can really grab your audience’s attention. It does not matter whether your video is of six seconds or six minutes, you will still be able to reach out to your target audience, and even compel them to do business with you.

Sounds good, right? But there is one thing that you need to know. Video marketing is effective only when you go about it the right way. Know what is involved? Quite a lot, and you will have to make sure you nail each of it just right.

Here are some of tips that will help you increase the effectiveness of your video marketing.

A story is what you need to tell
Do you like hearing stories? There is not one person I know who does not. But the story has to be interesting and not boring. Maybe you can talk about how your brand grew or maybe you can tell your audience the experiences of your clients and the success they enjoyed when they used your products or services. As far as the theme is concerned, the story can be about anything, it must be strong enough to inspire and empower your audience.

But that is not enough
A story is not the only thing that is important for a video. Your video must share a valuable story with the client. A tip, maybe some humor or anything that will increase their knowledge or enlighten them. Just like all of your other content, your videos must also offer value to your targeted audience.

Focus on those who need you
Do you know who your targeted audience is? Great, focus on them only and come up with strategies that will impress them. You cannot go and touch everyone out there. It is only your targeted audience that will show an interest and be willing to do business with you. Concentrate on them only and leave the rest.

Did you decide on a type?
Videos are of several types and you need to decide which one of these will be the most suitable for your business and targeted audience. You can either demonstrate your product usage or give a quick description of how your clients have benefited from them. If you want, you can even introduce your company and your team. Highlight their capabilities and monition all your strengths.

The first few seconds are the most important
Studies claim that you only have about eight seconds to grab the attention of your audience. Should you not do so this in this much time, they will lose interest and might not even bother seeing the whole of your video. Yes, that will spoil the purpose. Start your video in a manner which will instantly entice your audience. You can do this if you mention the main point initially, and then devote the rest of your video to describing it.

Come up with a powerful call to action
Any video can be great and provide you with results. But if you want them to be incredible, you need a really good call to action. Entice your clients and compel them to choose you. You can ask them to go through your website or subscribe to your newsletter. If your video content is good enough, the clients will take heed on your call to action. All along, be sure to tap into the emotional side of your target audience, and keep them enticed throughout the length of the video.

SEO just cannot be ignored
Whenever you market online, you have to pay attention to SEO. Same is the case with video marketing, you have to optimize it with your keywords so that it can increase you website rank. But how do you do this? Just like you target keywords in all your other content, you should target them in the title and description of your video. This will make it easier for your search engines to index it. You can even give your video a relevant name, and search engines will be able to pick it up. You should also include a URL towards the end of the video, so that you enjoy a better exposure.

YouTube is not the only website that allows video submission
Once you are done with creating a video, you can upload it on YouTube, but that is not the only website for this purpose. Try your luck with Vimeo and DailyMotion and it will help you get more traffic. You can even embed the video on your company’s website.

Add a transcript if you can
If you are uploading your video on YouTube, you can even upload a transcript with it. Draft a word file that is based on the content of your video. Needless to say, you will have to optimize this for keywords as well so that it serves your purpose.

And do not forget to promote your video
Creating an effective video is not enough for your business to grow. You have to promote the video as well. How can you do this? Share it on all social media websites and upload it on your company’s blog. Got an email list? Send them a URL as well. Chose any method that you like, but you need to get the word out, and promote your video.

So did you like what I suggested? Try it out, and you will get the results you want. As you act on my advice, you will watch your conversions rise and your sales increase. Ultimately, it will be your business that benefits and grows.

5 Social Media Myths That Need To Be Busted

Want to build your business and let your brand grow? You just have heard from so many people out there that social media is the key to achieving this. Indeed, there is no doubt about it that social media is a great tool that will provide a very strong base to your marketing campaign. Use it right and you will reap in the rewards.

There is just so much that social media can help you achieve. An increased online visibility, a better brand image, a higher rank on Google, more web traffic, greater conversions, an increase in sales, a shoot in profits and a business growth. Yes, I know that you will not want to miss on any of this. The good thing is that social media can help you in achieving all of this. Just one tool, master it and you will get where you want.

But there is one major problem. Social media marketing is not without challenges and if you really want to cash on it, you will have to remove all obstacles that spring up in the way. There are ways with which you can do this. I will start by showing the challenges and then I will present you with solutions.

Social media appears so huge and dynamic… can you really tap into it in the right manner?
Without a doubt, social media is something that can scare any novice marketer, but you know what? Facebook alone has over a billion users across the globe, and reaching out to them is really important for your business. The point I am trying to make here is that however intimidating social media may seem to you, you must get over that feeling, and get over it real quick.

So how do you get rid of this feeling that you have? Step in slowly, take small things initially and then move onto bigger things. Start by using only one social media website. Once you gain followers on that one, you can focus on another social media platform and the next. Whichever platform you start with, make sure it is suitable for your business needs. Generally, Pinterest is more for the female users and Twitter is a good option if you can maintain brevity. As for Facebook, that is very general and will suit almost every business out there.

Social media is so unpredictable… so is it really worth all the bother?
Indeed, a social media platform that is adored today may not always be everyone’s top choice. In the time to come, it might just get adjunct. Today, it is Facebook and Twitter and a few years back it was MySpace and hi5. Maybe tomorrow, visual platforms like Pinterest may take the top slot. After all, they are rapidly growing so this is not going to be a surprise. So how do you factor this situation into your marketing campaigns? What is the platform you choose stops being used a few years from now?

You can deal with this situation if you develop yourself into the social butterfly. Then it will not be about the platform anymore. Your users will still follow you and migrate to that platform. How do you do this? Quality and value is the key. Engage your customers, develop loyalty, retain them, and they will remain a part of your database even if today’s social media websites become history. And by the way, you can also set up a blog. It will make it easier for you to reach out to the masses should anything like this happen.

Social media does produce results… but what’s the use if they cannot be measured?
So you want to measure your progress with social media? Pretty good choice. Until you keep a track, you will never know how effective your campaigns are. Yes, I know you are putting in a lot of efforts, but you just cannot measure your return on investment or ROI for any social media strategy. Instead, you can focus on Key Performance Indicators or KPIs to monitor your progress. For instance, you can track the fans you have on each social media website, the rise in your sales ever since you have included social media into your campaigns,comments, shares, retweets or repins and so on.

The Challenges and opportunities of Social MediaSocial media is a platform that already has competition… will you be able to stand out?
Nearly all the companies have realized the value of social media marketing and are now utilizing it to the utmost. So is it worth stepping into all this competition? What if you fail to make your mark? Yes, I know this sounds scary. Since all other businesses have already delved into social media, it is time that you get into it as well.

Your business size does not matter. What matters is the fact is that you must build an online presence so that people know you are there in the industry and can serve them. As for the competition, separate yourself from them. Market your true strengths, highlight your benefits, and most of all, touch your audience’s emotional side. Respond to them, take their feedback and act on their suggestions.

Social media is so time consuming… how will you fit it into your schedule?
Apparently it may seem difficult to take out time for social media, but that is not so. At least not when you utilize the tools that are out there. There are so many choices and they offer such incredible features. You can track your progress, automate your campaigns and schedule your sharing.

The above challenges are something which every online marketer has had to face. Once you delve in, even you will have to face the very same issues. Learn to address them and use the right social media strategies that are powerful enough to produce results. Heed on to my advice and you will soon achieve all your goals. Good luck in developing your brand identity and acquiring leads and customers with social media.

How to Generate Business Leads with Social Media

Keep reading to know the basics of lead generation and discover valuable tips for improving it on social platforms, such as Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, and Reddit.


What Is a Lead?
In marketing, any potential customer that is interested in your business and products is considered a lead. Leads for sales are not only obtained through direct marketing; even indirect forms of advertising and business promotions can be used to increase your contact list of existing and potential clients.

What Is Lead Generation?
As mentioned above, leads are not solely created by paid advertising, as social media today has become a great source of lead generation. With the use of interesting content, businesses are able to get a higher fan following and are able to find more interested customers for their products or services. Thus, lead generation includes the numerous methods used by companies to increase their customers’ interest in their products, which eventually helps the business in obtaining the clients’ contact information so that they can be kept informed about all future products, sales, and promotions.

Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, and Reddit are seven of the most used social media sites on the web. These websites can help you in improving lead generation if you follow the right methods. A few tips have been provided below related to each site to help you get started on the right track to increasing your list of potential clients.

How to Generate Leads with Facebook?
Nearly half of all Facebook users log in everyday and spend almost half an hour on the site. Thus, if you do it right, you can generate a large amount of leads for your website with the help of Facebook. Here’s how:

• Post content on your site with Facebook ‘Like’ and ‘Share’ buttons so that your site visitors can let you know about the content they enjoy reading and can share your site’s content with their friends.

• Create a ‘Form’ tab on your business’s Facebook page rather than asking your interested fans to go to your website. In this way, you will be able to get their contact information directly through Facebook rather than waiting for them to visit your website.

• Create a paid ad on Facebook. The ad campaign is cost effective with a pay per click policy and if you add a link to it that can take users to your contact information form, you will be able to get their details in a quicker and more effective manner. Facebook ads also allow you to specify your target market so that you can display your ad to the right people.

How to Generate Leads with Twitter?
Twitter is a social platform where countless users chat and tweet in real time, making the site a powerful tool for generating leads for your business. Here’s how:

• Create a landing page on your website that is specifically dedicated to your Twitter fans. They should be able to provide you with their name and email in return for a training video, a webinar, or other informational content.

• Always remember to offer a promotion that will hold worth in the eyes of your existing and potential clients, because they will only provide you with their contact details for an item that they truly need or want.

• Take an interest in your customers and engage them in conversations via the Twitter chat feature. Hold entertaining and engaging discussions that will compel users to participate in them. Clients appreciate businesses that take a genuine and keen interest in their buyers.

How to Generate Leads with Pinterest?
The rapidly growing virtual pin-boarding site, Pinterest, can be a great way to generate leads for your business. Here’s how:

• Use relevant and informative content with eye-catching images. If your company has produced an eBook or a whitepaper, use its front cover to pin it to your board. Make sure to link it to a Call-To-Action (CTA) and a landing page.

• Add hashtags to your pins so that they can easily appear in search results. Use the same hashtags that you are using for Google+ and Twitter to be able to synchronize all of your marketing strategies together.

• Evaluate the results of your created pin-board with the use of analytical tools. Discover which images generate better leads and pin similar content to improve lead generation.

How to Generate Leads with LinkedIn?
LinkedIn is a social network that caters to professionals and businesses alike. Most companies have a presence on LinkedIn but are unaware of its lead generating methods. Want to generate leads via LinkedIn? Here’s how:

• Build a company profile page where you can inform your customers and other businesses about your company and its products and services. Link your webpage and services in your profile statuses and other information.

• Use LinkedIn groups to your advantage. Join groups related to your industry and create new ones to connect with new people and generate leads to your business.

• Set up a LinkedIn schedule and visit the social site on a daily basis. Respond to discussions in groups or start a new one, update company status on the profile page and check to see who has viewed your profile. Make this a daily habit and you will see that being active on LinkedIn has paid off by providing you with additional leads.

How to Generate Leads with YouTube?
YouTube allows you to share videos related to your business. Users of the site will then be able to view your posted file and with the right CTAs and links, you can even generate links for your business. Here’s how:

• Create videos that are of high quality, especially if you cater to other businesses. Professional looking videos give credibility to your company and attract more people towards your products.

• Remain active on the site and upload videos on a regular basis. It will help in generating better leads for your company.

• Use catchy titles for your videos and do not forget to add a link to your business website in the description. This is how lead generation will take place, so make sure that you are directing the viewers of the video towards a contact information form on your site. You can also add effective CTAs to compel the users to click your link.

How to Generate Leads with Google+?
Google+ is rapidly climbing the ladder as a leading social media platform, so there are various ways to increase lead generation with the help of Google+. Here’s how:

• Target the correct audience according to the products and services offered by your company. You can use hashtags for this purpose to attract the right customers and make it easier for them to search for your business and its products.

• Use visually appealing content, this means that you need to post videos and images along with your text. Remember to add links in the description to generate leads to your site.

• The content you share should be unique and should be posted at regular intervals. Set up a schedule for posting on Google+ and find interesting material to add to your profile along with links that connect to your website.

How to Generate Leads with Reddit?
Reddit is a social site that can be used to share information and interesting content. As a means of simply sharing interesting articles, Reddit’s policy does not allow businesses to market their products in a direct manner. However, there are still a few ways to generate leads from this site. Here’s how:

• Join subreddits that are relevant to your business and its products. Interact with other users on these forums and create awareness for your company.

• Find and engage in discussions and conversations that are related to your particular industry to make people aware of your business and gain credibility by providing expert advice on matters concerning your business field.

• Create a Reddit sponsored ad campaign where you post facts related to your industry and get it sponsored by the site to have it displayed at the top of the home page.

To Sum It Up…
The above given tactics can be used to generate leads on various social websites to provide your business with a larger list of potential and existing clients. So get started on your lead generation strategies today and increase your customer base!