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Words Have Deeper Meaning Than You Think

Words! They are the most powerful tool in our grasp, having the ability to connect us or pull us apart at the same time. Words have been created and recreated over again throughout the centuries all over the world, in all kinds of languages and dialects. Words represent us as people, as cultures, and give us a profound way to communicate what is going on within our minds and souls. But what if I told you that words are even bigger than all this? That the meaning behind our spoken word is deeper than you could have ever imagined?

Energy flows through words as it does our bodies, spirits, and the rest of the universe. Each word we speak or write resonates at different frequencies. Even in an age where we communicate mainly electronically through texting, emails, or social media, the feeling behind our words can still be sensed on the receiving end. You’ve heard the timeless advice to never respond to someone when you are angry, and this especially holds true when you realize the strength of the energy behind your words.

This strength goes farther than we could have ever imagined, especially with new studies that show that DNA can be reprogrammed by words and frequencies. Russian scientists are still working on a theory of conclusions found that there is a genetic code within our DNA that parallels the very roots of language. All semantics of language—from dialect to the actual diagraming and breakdown of a sentence in any world language—are practically identical to the set rules that our DNA follows. This is a huge breakthrough as now we know that the language of a human being has never been coincidental, but instead is something biologically written within us from the day we are born. Essentially this means that when we communicate, is it our DNA that is being verbalized. So, in turn, we are able to reverse this order of events and use words to change our DNA patterns. By using the right type of frequency and vibrations merged with our phrases, we can influence and morph cellular metabolism. What does this mean to non-scientists? It finally makes sense why things like hypnosis have such a big effect on human beings. It explains what intuition really is. Can you just imagine how much we could tap into within ourselves if we could block the negative vibrations brought on us from negative words? Our gifts could be limitless.

Just the ideal of this discovery has major implications on how we live our lives, how we see ourselves, how we interact with others, and how we lead. The persuasion and influence behind DNA syntax is much like the Neuro-linguistic Programming technique. NLP is a dynamic approach to how we communicate with our words. Founded in the 1970’s, NLP is based upon the belief that there is a strong connection between language, experience, and brain processes, and that this connection can be altered to obtain ultimate prosperity in our lives. With a single word, we can change our perception of the world around us, which in turn changes our reality. With this mindset, there are no limits to our empowerment. NLP consists of 4 basic fundamentals:

1. Rapport: This is the methodology of how you nourish and build a relationship with yourself and with others around you. It is what will change the way you look at the world and the way that you exist in it.
2. Sensory Awareness: This comes about when you begin to understand the vibration and energy behind words and embrace the concept of “perception is reality”. When you tap into all your senses, your perception and how you literally sense the world around you is infinitely changed, and this brings about an awareness that is truly transforming.
3. Outcome Mindset: When you set expectations and beliefs about what outcomes will be in your life, you can literally begin to see those outcomes before they happen. This mindset puts words and phrases out into the universe with positive energy, which in turn causes a magnetic shift of outcomes you wish for towards you.
4. Behavior Flexibility: This is another level of clarity awareness that comes when you readily change behaviors that just aren’t working for you in your life.

Knowing these four basic building blocks that make up the pseudoscience of NLP can better help you to understand just how powerful a single word can be. Verbiage such as “aware”, “beyond”, “freely”, and “discover” are examples of NLP using specific words to elicit powerful responses that trigger emotions and send out real energy into the world. These emotions paired with this energy evoke action to create a life that is full of a deeper meaning, substantial gifts, and a fruitful existence as not only a human being, but more specifically as a successful entrepreneur. Isn’t it amazing that just one word can make all the difference in our lives? This also carries over into the power we have as leaders within our business, and how understanding the impact behind a single word can be a tool you use to build your brand and your relationships with customers. In the NLP spectrum, this is more specifically known as embedding commands.

Embedding commands is the center of what NLP can be used for in regards to business. As an apt entrepreneur, you’ll want to be expert at persuasion techniques and having a real effect on your staff and your customers. Becoming valuable to people that work for you and people that invest in you is crucial to your livelihood and long term business goals. Let’s take a look at a list of amazing language-based strategies that work both for the spoken word and for the written one.

1. Know the Energy and Use It: Every single person is different in many, many ways, and you absolutely have to know exactly what type of energy lies within the person you are persuading before you delve right in. For instance, a statement that commends a mother and touches her deep down will not work for a young boy. Pointing out the high skillset of a manager versus a line level staff employee likewise uses completely different words. This strategy can be applied in one-on-one conversation or in an email. Either way, you have to cater to the specific individual in order to steer him or her in the objective direction you wish for.

2. Find the Emotional Button: Gear your words towards an emotional value within the person you’re communicating to. What positive words that resonate with your audience will jump off the page and grab hold of someone? Depending on what exactly you are trying to accomplish, a singular word such as “significant” or “love” can gain the attention and reaction you want from the person reading it.

3. Be Inquisitive: As a basic rule of social engagement, nothing peaks a person’s interest more than when you ask questions pertaining to them. Showing real focus on someone will instantly make them feel as though they are important, and therefore they want to become involved with what you are doing. Inserting the word “you” is the ultimate way to portray authentic interest in whom you are speaking with. Sometimes, making someone feel special is all it takes.

4. Be Enthusiastic: Nothing is more motivating than getting excited about your passions when you are trying to persuade others to invest in those passions. When you’re jubilant about what you’re trying to accomplish, this comes across in phrases that contain the word “benefit”. When the people around you realize that out of your excitement comes real advantages for them as well, they begin to lean towards you. Shine the light on how your ideas or passions can make their lives better.

5. Flip the Coin: On the other side of the spectrum of being excited and jovial, you’ll want to also showcase just what negative effects can come on if your audience doesn’t see things your way. Just as there are magnificent words full of positive energy, there are also words you’ll use that pack a negative (but albeit productive) punch. If someone is hesitant or reluctant to get on board with the ideas you are trying to persuade, you have to target their emotions so that they have a clear view of what they would be missing. Great words for this are “losing”, “last”, or “is not”.

6. Steer Clear of Yes or No Questions: When you can limit someone’s options, you create a tunnel leading people to where you’d like for them to go. When the only choices for an answer are Yes, No, or I don’t know, you come to a permanent halt in the conversation. For instance, instead of asking someone if they would like a sandwich, you would ask them “Would you like a turkey or ham sandwich?” This completely changes the entire direction of the conversation and by limiting the choices, the person is automatically required to make a decision (which will most likely swing in the direction you wish for).

7. Stay Away from Conjunctions: “And” is the only connection word you should be using in any sentence to someone you are trying to persuade. All other conjunctions like “but”, “however”, and “nor” hold inexplicitly terrible connotations for those reading or listening. A negative feeling is produced when you use these words, as they make someone feel trapped by limits. In fact, these words can be so powerful that someone will stop paying attention altogether once the word is uttered. People want possibilities, so give them lots of “ands”!

8. Be A Storyteller: One word can have a huge impact on someone, but so can a bunch of words and language creatively strung together. Since the beginning of time, people have been in love with stories and the art of good storytelling. Tell the person a story that their identity can relate to, that focuses on the “plot” of you coming to the point in which you want them to come to now. You’ll be amazed at what positive tale can really do as a persuasion technique.

9. Use the Ultimate Gateway Word: Because. That’s right. This is the ultimate gateway word because it gives people a feeling of trust and compassion towards what you are saying. Here’s a great example: You ask someone if you can use their personal printer. They might agree, but chances are just as high that they won’t, or they won’t be so happy about sharing their expensive ink, paper, and time. Add the word because and see what happens. Ask someone if you can use their personal printer because you have to print your airplane boarding pass for your flight. Chances skyrocket up that not only will they agree, but they will also have a sense of positive connection with you. By adding the word “because”, you just became relatable and trusted because you had the courtesy to give someone a reason at all. That adds something else to the plate that any and every one on this earth is drawn to: humbleness.

10. Point Out the Action: This is an awesome persuasion technique that is definitely subliminal in its own rite. To do this, you announce to the person you are communicating to what they have done that has led them up to this point. For example, we will use an employee scenario. Let’s say you’re speaking with someone on your staff who you’d like to promote. To use this method of persuasion, you would say, “Your quality of work has been incredible over the last six months. You have expressed interest on several occasions of wanting to further your career, which tells me you are definitely ready to take on more responsibility with our company.” By walking through the motions that this person has gone through to arrive at this point, you open the door for them to walk right through to where you want them to be.

11. But Above All Else… don’t lose grasp on your integrity. You may be using your higher knowledge of persuasion, but you should be doing so as your authentic self with no ill intent. Understanding the power of words in the universe isn’t about conning other human beings. It’s about transforming their lives as you have done to your own. Be honest and be forthright in your actions.

Marketing a Product vs. Marketing a Service : Benefits and Challenges

As a business owner, good and mindful marketing is the absolute key to success. But all marketing is not created equal. Whether you’re offering tangible products to the world, services, or both, you’ll need a marketing strategy that caters efficiently to each—especially since selling products versus selling services are both entirely different beasts.

First, it helps to define what exactly each one of these two sellable items is and what makes them so different. When you are selling a product, you’re selling something that consumers can obviously touch, therefore physical demands apply here that don’t with selling a service. When you’re marketing a service to the masses, you are selling something completely intangible: you’re selling a relationship, and sometimes this can prove to be more trying than hardships associated with selling tangible products. On the same token as challenges, however, both product and service selling offer some pretty fantastic benefits as well, from customization to longevity of quality. Let’s take a broken down look at both of these business ventures and how pertinent it is to choose the right one that packs the best impact for your business.

MARKETING A PRODUCT
Selling a product is the age-old way of doing business, and for small business owners and entrepreneurs, selling palpable products still harbors original and new challenges and benefits alike. No matter what product you’re offering to consumers, you can be sure that investing money into supply will most likely come before the actual sale. Being prepared, organized, and an apt forecaster for the future of business are top traits to have as a business owner selling products—and that’s not always so easy to come by. But at the end of the day, a good product can be marketed successfully, and fully understanding the pros and cons of what it takes to do this can be truly fortuitous for your business.

BENEFITS OF MARKETING A PRODUCT: Marketing a product comes with loads of benefits, especially if your marketing strategy itself is on point. We’ll use the example of a product being a book to better illustrate the needs of fruitful selling.

Versatility: When marketing your book, you have the option of offering both physical and digital material. This can go a long way with sending samples and discounts out to your current or sought after customers. Through email blasts, you can send samples of your book, and more specifically, coupon codes and alerts on specials going on with your product offers. This can also be done with a variety of media outlets like Facebook, Instagram, Twitter, and Pinterest.

Creative Cost Cuts: The reason that you want to utilize digital media for marketing samples or coupons for your product is because it saves you from eating up front costs. Giveaways are an even better way to do this, as you market tons of exposure for your brand while really only paying the cost of the giveaway to the winner.

Trust: Consumers tend to trust what they know, and selling a product is a business practice that has been around for centuries. Consumers understand the general process and are comfortable with it. This is an advantage that service sellers simply don’t have. Being able to give your customers a product they can see and touch can make all the difference when it comes to ease of marketing successfully. Following through with delivering a good product to your customers is entirely dependent on you, but it sure makes for a great start when you can hit the ground running with a trusting audience.

Imagery: People respond quickly to what they see and another advantage you have over service sellers is that you always have something to show your potential customers. From websites to purchase pages to billboards to TV spots, there are tons of different avenues that you can showcase photos and videos from every angle. Once you have satisfied customers, free marketing from those happy consumers come into play, as they will begin to use social media to post their own photos and videos of your product.

Niche: When marketing a product, you have the ability to zero in on particular niches of consumers. For instance, let’s say you’re selling a children’s book. Obviously, you know to hone in on the sector of parents to young children and elementary school libraries most specifically. By being able to target a specific group of customers, you don’t waste precious resources or dollars on unsuccessful selling strategies. In short, by marketing to your niche, you guarantee yourself success.

CHALLENGES OF MARKETING A PRODUCT: Attempting to market physical products in a high-tech, smartphone kind of world can be a big mountain to climb, and at times, an unforeseeable uphill battle that you just can’t seem to win.

Up Front Costs: Inventory and forecasting the future of your products is costly, no matter how you look at it, and it’s completely necessary. Not only is this a financial investment when talking about keeping inventory always on hand, but it gets more expensive when referring to events and third-party stores. Say you have a book signing or a talk. You’ll need to invest in an inventory of books to have with you for these events and all you can do is give the best educated guess when deciding the amount of inventory to order. More times than not, you’ll leave taking some of that unsold inventory back. Likewise with other venues, such as bookstores, many times you won’t get paid in full for your product until all inventory is sold. Even then, you run the risk of not selling out and therefore losing on any profit. Risks are a given when being an entrepreneur, but costly risks can sink your ship fast.

Distribution Channels: Otherwise known as your third-party sellers, distribution channels can be tricky for product sellers in the loud, somewhat chaotic world of advanced technology. The biggest part of a marketing strategy for selling a product first comes with selling it to reputable distribution channels. This daunting task is a bigger hurdle for the classic selling of products now more than ever before because to many big box stores, why invest in unsold inventory when there are usually so many viable alternative options available in the form of on-demand and digital property? For instance, with our example of book products: a big box store is less likely to invest in half the books it used to when online retailers like amazon.com are offering kindle and print on demand editions that sell twice as many, twice as fast. Unfortunately, this is the reality of our current world and depending on exactly what physical product you’re selling, sometimes this can be a losing battle.

Gambling with Market Strategy: With the cost of marketing lumped on to product associated goods, you have to come up with the best marketing plan you can—and there isn’t much room to fail. Any market strategy is a gamble, but you have to be sure as a product seller that you make your risks small, because when a marketing strategy fails, you always take a pretty big financial hit in the process.

Storage and Manufacturing: Even once you manage to set up an organized space for manufacturing and storing your inventory, the beginning is always tough. A closet in your home or a garage might be a good start, but what happens when your company grows? Planning for costs on a successful business to widen your space can be difficult and sometimes success comes along faster than we expected.

MARKETING A SERVICE
Marketing a service is a bit more complex than selling material products. When you’re providing a service, without something that the consumer can physically touch, selling yourself can be slightly more difficult. You’re selling a bond and a trusted connection, and to do this takes experience and backing to gain experience and backing. Like business owners who sell physical products, you’ll have to be savvy enough to forecast sales—but an advantage you have is that no upfront costs on physical goods is necessary so this can really be a financial well for you as you’re learning how to best market your service.

BENEFITS OF MARKETING A SERVICE: Marketing a service comes with a wide array of empowering entrepreneurial benefits. Today’s technology is on the side of service sellers and there are no boundaries when it comes to being a global success.

Exponentially Lower Costs: One of the biggest benefits of selling a service over a physical product is the cost. With no materials needed to be made or preordered to create a stock, selling a service slashes all the financial investment associated with physical goods by a substantial amount.

Customization: Whether you’re a consultant or a coach, when you market a service, you have a huge advantage in that you can customize services specifically to what your customers want or need. And this doesn’t just ring true with the services themselves—it also falls into that same line when it comes to the price. Customizing the specific services to the market trend’s needs ensures that you can also market your services at a price point that fits your own business needs and at the same time, models the pricing that customers will pay.

Competitive Set Upperhand: Furthermore snowballing off of the customization advantage is the great upperhand you have at competitive service and pricing. Customizing services and pricing isn’t just about catering to requests from your customers. It’s also being the most competitive within your industry against other sellers of the same services. In general, this is one of the best things about being a business owner, as with no big corporation to answer to, you decide price points and you decide how aggressive you need to be when it comes to staying competitive within your industry. For service sellers, staying competitive particularly within pricing is much easier to do than it is for product sellers, as your upfront physical costs are slim to none. This allows you to offer any type of service—from coaching to classes to even the amount of trial period time—for whatever price set that helps you to trump the competition.

Word of Mouth & Repeat Customers: Yes, it may be a challenge and a bit of a long road to gather up repeat customers and positive reviews, but once you do, this is a monumental asset of selling a service that will make your company explode with success. Word of mouth has always been and still is possibly the strongest way of marketing there is in this world and securing yourself a handful of happy, repeat customers is the sure way to get this “six degrees of separation” ball rolling. Satisfied repeating customers will become your bread and butter as a foundation for a successful brand. Always remember this when it can seem challenging finding these customers in the beginning. If you stay patient, friendly, flexible, and consistently provide good work, you’ll wake up one morning with more business than you know what to do with.

Limitless Reach: Another wonderful fact about marketing and selling a service is that there are no bounds when it comes to where or who your customers are. With the amazing advancement of today’s technology, you can sell digital copies of ebooks, a coaching session, or a consulting training seminar to someone across the world from you, no matter what time of day or night it is.

CHALLENGES OF MARKETING A SERVICE: What you save financially by not having the physical product costs to worry about, you find equal hardship in marketing your services in the first place.

Marketing the Intangible—Trust: When you offer something that no one can touch, you have to market an idea, a rapport, and lots of times, free work in the form of a preliminary, “good faith” amount of time. You need customers to gain more customers, and this perhaps is one of the hardest types of sales to market. To reel consumers in to want to invest in your brand and your service, it is imperative that you gather up positive reviews and classic recommendations to give a solid backing to your craft.

The Taboo of New: Another challenge you’ll run into when marketing a service is the virtual newness of the entire concept. Selling intangible services such as life coaching or holistic practitioner-ing only came into fruition around 1980 and though that was over thirty years ago, when compared side by side to actual product marketing, it’s still a somewhat fresh idea. While selling services is without a doubt gaining momentum now, it can still take potential customers a bit to warm up to the idea. Some don’t trust the selling of a service at all and sometimes, you won’t be able to sway certain people to your brand mindset. This makes for quite a big challenge when trying to market a service, as the whole idea of selling a service in itself can really be against you in the first place.

Returns: It’s a common known rule in business that you won’t please everyone. However, when you’re selling a service opposed to a product, you’re putting in time and energy into something on an intellectual level. If the customer isn’t satisfied, you won’t be able to get your time and energy back as if you could selling physical products. And for your business, that time and energy lost is money practically flying out the window.

Niche: Just as this is a good marketing play for a physical product seller, it’s not as easy for someone in the business of services. When you sell a service, you can develop a sense for who your target market is, but more often than not, that’s an extremely gray area. Say you’re a life coach. Who is your niche? Everyone is in that possible pool to be a customer. What if you offer training seminars on entrepreneurship? You could say that specifically entrepreneurs are your niche, but that world has no face, name, or age. Again, it’s the whole world you’re selling to. While this can sound like a lovely “problem” to have in being able to sell your services to any and every person, it turns out to be more of a challenge. When you have no niche to focus on, it becomes increasingly difficult to come up with an effective market strategy, as you have no specific sector to target.

A Bad Rap: When selling an invisible service, you’ll run into plenty of “haters”—aka, people who completely disregard your services by using general and quite damaging labels. When everything is a hashtag or handle, the last thing you want is a #stupid #irrelevant #scam label beside your company name. You’ll have to anticipate this not only early on in your service business ventures, but throughout its lifespan. It’s just part of the deal. What’s worse is that you can’t exactly offer a free sample of something to put in a “hater’s” hands, and if they deem your service #irrelevant, then they wouldn’t take an offer to try it out anyway. Most times, you can’t fix situations like these and all you can really do is creative damage control in the form of overshadowing the “haters” with people who really love what you’re selling.

Diminishing Demand: Everything has a shelf-life, and unlike product sellers, restocking a new service on that shelf isn’t so easy. What will you do if/when your service falls out of demand? It’s important to be brutally honest with yourself when it comes to this inevitable part of business and to be flexible with what services you can offer. If you can’t adapt, then your business won’t survive.

WHICH ONE IS RIGHT FOR YOU?
From a marketing standpoint, it seems like the two options of selling a physical product or an untouchable service are pretty balanced when it comes to the advantages and disadvantages. As a small business owner, only you can decide what best fits the needs of what it takes to make your business successful. Maybe the appeal of limited, up front costs and hustle for good word of mouth is exactly within your skillset. Or, maybe the workings of a more traditional way of business in selling tangible products fits your business model. Or just maybe, you can somehow incorporate both selling points within your business and reign the best of both worlds. Either way, being a successful entrepreneur is directly connected to your knowledge of what works and what doesn’t for your ultimate, overall prosperity.

Practical Tips to Increase the Power of Your Mind

Science has accomplished much in studying the brain and what happens during a specific activity. By measuring this, it has led to breakthroughs in using your mind to its fullest capability by utilizing binaural beats.

Is this new? Not at all! Many cultures used this exact same process through sounds that were consistent and rhythmic in nature. The scientific discovery actually took place in 1839 by Dr. Heinrich Dove. Further work was done in 1973 at Mount Sinai hospital. Melinda Maxfield, PhD, did extensive research on drumbeats that were used in various rituals. She discovered that those rhythms generally were at a rate of 4.5 beats per second. When this is done constantly, it places the brain into one of the brainwave states known as Theta. The other states in order are Delta 0.5-4 Hz, Theta 4-8 Hz, Alpha 8-14 Hz, Beta 14-40 Hz and Gamma 40+ Hz.

Each of these have been studied and documented on what takes place in the brain but in the body as well and the applications for improvement of those activities can be reproduced through sounds that are designed for each activity. What if you were studying for a test and needed to be able to focus on the material? The Alpha state causes relaxation and focus and thus would be the best option for the task. You finished studying and need to get some sleep so you’re rested for class the next day. The Delta stage takes place during cellular regeneration and would give you optimum rest.

Another interesting development that has come about through this study into brain activity has revealed that people who have attention deficit disabilities (ADD/ADHD) have high levels of slow brain activity, usually the Theta and Alpha ranges. It explains why conventional treatment of stimulants produces a calming effect but if Neuro training along with Binaural beats are used instead, the patient isn’t dependent upon chemicals and has greater control over how they can manage their treatment. Theta waves obviously quite useful for healing and have been discovered during studies of periods of hypnosis, meditation and dreaming.

If you want to turbocharge your immune system for optimal healing and renewal of mind and body after physical activity and mental stress, consider the power of binaural beats technology. An added benefit to using binaural beats is that the added stimulation to the brain will lead to the creation of neural pathways which leads to dendrite growth. What’s that mean? It’s like an ‘upgrade’ to your brain to let it process neural communications faster. These pathways normally are created when you learn something new. The problem is if something isn’t continually practiced, those pathways can inactive, thus the saying, “use it or lose it.” Elder care research has also discovered that senility is connected to the loss of these dendrite paths. For people interested in Lucid Dreaming, the ability to know you’re dreaming and act in it (as in the movie Inception) Theta wave levels help you relax faster while retaining awareness of what’s going on.

If you’re looking for the most efficient level and range for using the power of your mind and practicing brain programming, you’ll want to look at the Alpha-Theta border which is found from around 7 Hz to 8 Hz. Beta is often associated with the state you’re in while awake. The challenge is that higher levels in the Beta range lead to stress and anxiety. You don’t know anyone with that problem do you? When you’re drifting, daydreaming or entering light meditation, you’re in the Alpha range. Jose Silva’s method is based in the Alpha range. When you’re in dreamless, deep sleep, you’re in a very slow energy range that allows extensive healing which is why people who don’t get much sleep, as in those in untreated Sleep Apnea, have the extensive health problems they do because they can’t reach the Delta range. The most recently discovered range has been in the fastest range, 40 Hz and above which is called Gamma. Studies so far have shown that this range influences upper level processing of information.

Because it is binaural, you will need headphones, or two earbuds etc. No multitasking allowed by half listening because you won’t enable the state you want to reach. The formula is simple; two slightly different frequencies are sent through the ears, the brain takes these and registers it as one tone. For example, if you sent a 210 Hz tone to the right ear and a 205 Hz tone to the left ear, your brain will hear one 5 Hz frequency. There are many free tracks for use and also beat generators. Using binaural beats unfiltered to some can be annoying; a common option is listening to natural sounds that you’ll focus on. The harmonic waves are still there but not in their purest form. Depending on what your goal is, listening to most binaural beats are best done while sleeping; alpha for a light nap or delta and theta for a full, complete rest.

History and science show that there is a pattern to our thoughts and harmony of our bodies and when we use the technology and awareness of brainwaves and techniques such as binaural beats, you can have the optimum mental and physical health you deserve.

Neuromarketing: How to Talk and Sell to Your Customers’ Subsconsious Mind

Neuromarketing is the new buzz word that actually has merit. This is a marketing strategy that indirectly turns visitors into money spending consumers. Before likening this to subliminal messages used in the past, understand that neuromarketing is not about manipulating the mind to think of something else when viewing your website. Instead, it is a way to open up the 95% of the mind that is not being used and gently nudge it in the right direction. This is done with intuitive methods of marketing and taking them time to learn about your consumers and their goals.

Neuromarketing is a science, and one that has been used in retail stores for generations. Careful placement of goods on supermarket shelves for example, to be at the eye level of the targeted consumer. Research of the how and why these types of techniques are on-going, but there is one undeniable truth – in website design, implementing certain neuromarketing techniques will garner more conversions.

Techniques and Tactics
It takes a lot to pull the human mind away from its hundreds of other thoughts and get it to focus on your web page. It is now evident that you only get 10 seconds to do just that before the consumer is ready to move on. Neuromarketing grabs that attention quick before that person has time to make the mouse click away from your site.

How?
It starts with you figuring out who your target consumer base is, and creating content that grab their attention and makes them want to know more. Neuromarketing means you are able to be as focused on your consumer as you want them to be on your product or service.

The Microscope Approach
When you view items under a microscope, you are able to see them in more detail. The field has been narrowed, allowing you to intensely focus your attention without any distraction. The market you target is under that microscope. Now that you have your target market, you can formulate the plan that makes them want to stick around and see what else you have to say.

Without any fuss immediately let a visitor know what your site is about. If you sell SEO content then that should be the focus of the landing page. What your content can do for a website and a call to action that inspires the conversion. What you do, and what that can do for them. Now that you have their undivided attention, you can add text that gives a more detailed explanation of the service, how it is beneficial, and for whom.

Using a Magnifying Glass
We all know how a magnifying glass is able to compact beams of light to be strong enough to light a fire. Neuromarketing works on the same principle. By focusing all of that energy onto the true target, a fire is lit and the conversion is made.

Over and over, studies into marketing techniques show that consumers buy what they can relate to. They want products that fit the image of who they think they are. With that magnifying glass, you can create the messages that will have the most impact on your target audience. A sharp reference to their identity without defining it, makes them stop, think and convert.

Tag lines and slogans are great methods of using this neuromarketing tactic. In fact, some of the most memorable tag lines and slogans in marketing history have used that identification technique. Nike’s “Just Do It” and Fortune’s “For the men in charge of change” lets the target know that this is the product for them, without telling them who they should be.

Peer through the Telescope
Once you have your target audience interested, neuromarketing takes a broader look at things to find out what their goal is. Consumers find services and products more valuable when they are able to use them to reach a goal. Go back to the consumer looking for great SEO content. What is his goal? Overall it is to gain more online visibility and therefore increase his revenue. You, as the website that is promising to increase his SEO will now need to first show him what his goals are and how you are able to help him achieve them. This type of neuromarketing requires a more intense look into the subconscious to find out what is driving it, and what you can do to control it into your direction. Liken it to looking at a night sky full of stars, and trying to piece the right ones together to form the Big Dipper.

Ask yourself what is their real motivation? Are the women shopping at online clothing stores really looking for the top trends, or do they want clothes that make them look great when they wear them. Find the true motivation behind your consumers and cater to that, and you will see a rise in the number of conversions you make daily.

Adding the Right Contrast to Your Slide Shows
There is no question that color can play with a person’s subconscious, but how do you make use of that on your website? First you have to have an understanding of color and the emotions they invoke. It is not about what colors get the most conversions, but which colors does your target audience relate to best.

For example, if you are selling high end watches or ladies purses, dark and black tones will draw in the consumer who has the money to spend on luxury items. Black is a power color that subconsciously brings images of wealth to the consumer’s subconscious.

Some colors may seem like no-brainers, pink for a feminine site for example. But, if you add bright splashes of yellow, you will grab the attention of consumers who are typical online window shoppers.
There is real science behind the color tactic for neuromarketing, science that has been tested and proven in a number of applications in addition to website design. When you think about the color blue are you warm or cold? The human subconscious automatically assigns emotions and feelings to colors without you knowing it.

Study your target consumer in relation to your site and then do the research to find out which colors you should be using. Tapping into the color subconscious of the consumer is one of the simplest methods to applying neuromarketing to your website.

Why Neuromarketing Works
When it comes down to it, a consumer does not always know what it is they want on the conscious level. You can take advantage of that with neuromarketing by digging into the subconscious. It is there where you find the real motivation for buying, and how you can convert that to your favor.

One you have pin-pointed that real goal every consumer has, and your product or service fulfills, you can use clever neuromarketing tactics that force consumers to achieve that goal on your site.

How Maslow’s Hierarchy of Needs Can Improve Your Marketing

Ever heard of the term, “Sex Sells”? The reason that this term is so redundant in culture today is simply, it works. The question is why it works? Sex is a very basic instinct that drives every person at their most primal levels. Maslow’s Hierarchy proves this in marketing and business. His theory is very profound and yet simple at the same time. Maslow’s Pyramid has many levels, but at the base is physiological needs. Once these needs are met there is an ascending order until a person reaches the pinnacle which is the need for personal growth or self actualization. Each of these levels appeal to different people. A good marketing / business strategy will utilize these insights to reach for the desired affect for its intended target audience.

The easiest to market is the basic needs because everyone needs food, clothing, and a safe place to sleep. However, in marketing it’s not enough just to show a nice house. For example, the marketing for housing often shows a family playing in the yard and then entering the house to sit around the kitchen. Why not just show the house by itself? In this scenario, the marketing strategy is hitting as many different levels of Maslow’s theory as possible. The family playing together in the yard shows that they feel secure with the house. The fact that there is a family there shows their basic needs were already met. Intimacy is implied because of the husband, wife and children, the nuclear family. The presence of the children also lends to the fact that there has been reproduction of the species. All of this is being said without words and hits the four base levels of Maslow’s Pyramid.

Reaching the upper levels of the pyramid is not a difficult task either. Using the same housing example with the family there is an easy step to moving it to the top of the pyramid. If the same family that is playing in the front yard goes inside and we see a study or den full of books and the next image shows the kids sitting down doing homework while the parents are researching something for work, what does the picture tell you now? All of the basic levels are there from food to personal growth and the understanding is presented in a commercial that is only thirty-five seconds long. This is just one aspect of the use of the theory but all good marketing strategies hit as many of these needs as possible based upon the product being marketed.

Maslow’s theory on the surface seems very crude in some ways, but, on further reflection the eloquence of his observations have made huge strides for marketing techniques. In today’s visual media and instant access to information a human being’s basic needs still need to be addressed or none of the levels above mean anything. When a strategy is developed for a product the question must be asked, what basic need does it fulfill and then take it up from there. If the product is athletic wear, the marketing strategy is going to use attractive athletic models sweating hard on the court or in the gym. If the product is software for a computer, the pitch is to make work easier so you can get back to what counts, family. All of these marketing strategies present the same things, how it benefits the audience and how that relates to the basic instincts of the human psyche. Understanding these basic principles of behavior is the key to reaching your audience.

A consumer’s shopping habits are based off all of Maslow’s hierarchy levels. Going back to the example of marketing a house, the first need is shelter, without it we are vulnerable to the elements and inclement weather. The next level would be safety, the consumer needs to feel safe, a home with a security system will make one feel safe from intruders and home invasion. Going back to the family scene in their home, if you were to show an intruder attempting to break-in, but is stopped due to the loud alarm, unless the target audience already has an alarm system, the consumer will no longer feel safe without one and will most likely purchase a system to feel safe once again.

Once the consumer’s basic needs are met food, shelter, clothing, then security and safety, they will look for the next level, comfort, family and friends. In the example of home, the basic would be shelter followed by safety. That would make comfort and relationships the next step, filling one’s home with comfortable furnishings like a nice soft bed, sofas and chairs for example, or making one’s home visitor friendly. How are consumer choices or behaviors influenced by relationships? Using once again the marketing of housing, you can set the scene of social gatherings. Is your home large enough to accommodate your growing family? Do you need a larger back yard for all those BBQs you will be having with friends and family? You may need to purchase more furniture for all those intimate gatherings.

After the need of social fulfillment is met and relationships are created, according to Maslow’s hierarchy, a person starts to desire personal achievement and a feeling of material success. All their basic needs are met, they have shelter, clothing, safety, a social life and comfort. The need or desire for something more begins to arise. A bigger home in an up-scale neighborhood is a way consumers fulfill this level of need. Does “Keeping up with the Jones” ring any bells? By wearing better clothes, driving a newer car, and living in an expensive house a consumer not only feels a boost in their self-esteem, they are sending a message to the rest of the world, they have made it.

The final tier in Maslow’s hierarchy is morality, creativity and reaching one’s full potential. Once a person has reached this level, they no longer feel a satisfaction from the material things, they have good relationships, and food on the table with a roof over their head, but the desire for something more will begin to tug at their conscious. They may start to seek out self-improvement courses, or travel for the experience and not the social status.

As a consumer, one may look to hobbies to fulfill their creative need, gardening, painting or arts and crafts for example. Morality will rear its head in ways like, what one can can do to help his fellow man, it may start by giving away or donating furniture, extra clothing or time to those that are less fortunate. Many grocery stores will have food donation receptacles reminding those to help meet the basic needs of the poor. Around the holidays, toy drives and wish lists are prominently displayed in departments stores prompting charitable emotions for consumers with more disposable income than the average shopper, a person who has reached the apex of Maslow’s hierarchy of needs.