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The 10 Biggest Challenges Facing Small Businesses

There are many problems that are encountered by business owners throughout the course of managing their business. All entrepreneurs must be prepared for solving problems that come their way. However, creating a startup is not an easy task.

New entrepreneurs are usually not prepared for the problems coming their way. The first thing to do is to understand that problems are an everyday part of every business and then face each problem with determination and a proper solution.

Here are some common faced problems in new businesses and their solutions.

1. Money
Money is known to be one of the major causes of problems that can lead business to failure. For a new business, the biggest mistake is expecting instant profit. Young and eager entrepreneurs start up a business with little money, assuming they will earn big and then invest that money again in their business. It is significant to understand that you cannot get an instant profit at the start of your business. Experts advise not to expect much profit for at least two years. Always prepare for the worst case scenario. Before starting a business, ensure that you have enough money to sustain you at least up to two years. Start slowly and patiently.

2. Time
The phrase ‘time is money’ holds true, especially for a business. It is essential for new businesses to manage their time wisely. Planning everything in advance and ensuring everything is done on time is very important for the prosperity of any business. Ensure the schedule you are making is achievable and stick to it. Give yourself enough time to perform a task with accuracy. Plan your future projects. Make adjustments accordingly. Utilize calendars and planners to make sure you don’t miss an appointment or a deadline. Spending time effectively can actually save you money and even earn you more revenue.

3. Lack of Knowledge/Skills
This is one of the top most mistakes made by entrepreneurs. It is important that you have ample knowledge about the industry you are entering, your competitors, your target market, current trends, advertising and marketing techniques as well as financial know-how. You must possess the skills needed to start up a new business. If you are not prepared, educate yourself. Do proper research, ask other business owners, read relevant books and websites. You may end up with a huge loss if you start your business without having the required knowledge and skills.

4. Information Overload
The only thing constant is change! This phrase is true as well as change is continuous and we witness it happening all around us. Today, information keeps changing. New facts and data keeps emerging and replacing old beliefs and trends. Due to this information overload, it gets difficult to find effective solutions. It becomes a challenge for a new business to sort through this data and come up with good decisions. However, one easy solution is to look for the authenticity of the data. Check its references, and the writer. Learn to use keywords to narrow a research topic. Start asking successful businessmen about their experiences. Learn from them.

5. Lack of Direction and Planning
This problem prevails because of not creating a thorough and detailed business plan. Many young entrepreneurs are so excited about setting up their very own business that they fail to prepare a proper business plan. It helps in focusing on the goal and mission of the business. It determines the financial situation of the business, the roadmap to follow, market research and analysis of the competition. A business plan is basically an investment to your business.

6. Working in the Business rather than Working on the Business
Usually entrepreneurs get so worked up with the paperwork, satisfying customers and doing all the necessary things in keeping the business running. They fail to fulfill some other equally crucial tasks. It is important that you take a day or even a few hours to analyze your business. Determine which area needs attention, do an inventory review, review cash flow of your business, review payrolls and employee benefits. It is also important to update your corporate minutes, your contracts and your agreements with stakeholders annually. Hold meetings with your managers and other employees to connect with them.

7. Innovation
Unfortunately, there are many new startup companies that stick to the age old book rules. They don’t try to create an innovative culture, even majority of the big businesses struggle with innovation. People get accustomed to the work culture and they don’t think outside the box. Businessmen and employees stay away from change and resist whatever changes that take place in the company. The best thing to do is to be open to innovation. When bringing a change, ensure that all your employees are prepared for it. Discuss it with them in a meeting, tell them how important it is to be innovative, make them understand how beneficial it will be.

8. Trying to Do It Alone
Coping with everything alone is also one of the most common mistake new business owners make. They believe that they can manage everything and don’t need any advice or help form anyone. Initially, they do seem to be successful in this strategy as the cost is low since they handle everything. However, as the work starts growing gradually, the workload takes a toll on the new entrepreneur. Mistakes start being made and the quality of work starts decreasing. You may even start losing customers soon. This is why this strategy is not successful in the long run. Hiring two to three employees is more beneficial for a start up business. It is better to pay a small amount to your workers than lose double the amount in the future.

9. Getting Clients
For a new business, it is difficult to attract prospects and retain customers. With a small marketing and advertising budget, new entrepreneurs are unable to reach out to a wider audience. Potential customers are usually hesitant to going for a new business. They prefer going for companies that have experience and a large customer following. However, the good news is big companies charge more. There are many clients and customers who are looking for companies that provide cheaper, but good quality service. Providing excellent service to them will ensure that they remain your customers and even recommend you to others.

10. Poor Marketing
Apart from a detailed business plan, a marketing plan is also important for any business. Once you have a clear idea about your target market and your competition, you can allocate a budget for advertising and promoting your business and decide which medium to advertise through. You can also decide your product pricing through target market analysis. Make sure you that your pricing can be easily afforded by your target market and that your advertising effectively reaches them.

The Future of Entrepreneurship and Start-ups

We live in a day and age in which empowerment and individuality are embraced, and this mindset is only gaining momentum. The future without a doubt belongs to entrepreneurs and this is something to be really excited about. Long gone will be the days in which our commerce was dominated and monopolized by big box corporations and in will come heart-centered businesses in which people will be offering services and products full of passion. As a generation that values happiness over 9-5 cubicle paychecks envelops upon us, we begin to understand the bold transformation of the business world.

Currently, statistics show that amazingly five out of seven job holders in the U.S. will become entrepreneurs in the future, and the reasons behind this are hard to argue with. When you become an entrepreneur, you are your biggest and loudest critic, which brings forth some of the best, highest quality work in the world. Consumers are definitely privy to this fact, and more and more, they are taking their business to a thriving entrepreneur over a corporate entity. If the basic idea of being your own boss isn’t appealing enough, all of the other perks that come along with building a brand that belongs all to your blood, sweat, and tears should seriously make you reconsider your career path. The future of entrepreneurship is headed in a direction we’ve never seen before, and the changes are vastly innovative and fast-approaching. So what changes can you expect in the entrepreneurship world? Here are just a few of the momentous shifts happening.

1. Digital Nomads: This is the embodiment of what it means to be an entrepreneur within the paradigm of the small business. These types of entrepreneurs have been gaining tremendous propulsion as of late, and will only continue to dominate the small business sector. What is a digital nomad? This is someone who offers intangible services through the Internet. They can work from anywhere, at any time, and for any client anywhere in the world. Being a digital nomad means being in a business that virtually has no limits and here, someone can do what they are most passionate about on their own terms. It’s intellectual property that these entrepreneurs are selling, so there are no investments generally for inventory goods or staffing. There is a precious quality of life and empowerment that comes along with choosing this route, but there are also challenges. Not everyone has the self-motivation to work on their own schedule. There is nothing wrong with this, but it is a reality that some digital nomads face. The dedication and discipline it takes to work under absolutely no rules or regulations is hard to come by and it’s definitely not always easy to uphold. And, like for any entrepreneur, there is no guarantee of work from one month to the next, so being savvy with finances is crucial. But on the flipside of this, clients can view digital nomads as extremely valuable to do business with. Consumers have the impression that digital nomads will do good work, as it is their livelihood that depends on repeat business and word of mouth. Digital nomads will take the reins in the years ahead as the type of entrepreneur that paves the way.

2. Aggression Dissolves: In the future of entrepreneurship, we say goodbye to aggressive sales people. We say goodbye to pushy marketing ploys and invasive selling techniques. Entrepreneurs are in touch with a certain type of business value that focuses on the relationships with their customers rather than just the monetary side of things. This flips the script on age old marketing strategies and allows the entrepreneur to sell to their customers in a way that is catered to the business relationship. This further gives entrepreneurs the upper hand over larger corporations that have staunch systems in place for marketing, making the small business owner more appealing to the consumer.

3. Personal Brands: One of the best parts of being your own boss is that you have the power to stay true to your personal brand. The integrity of what you build, what you represent, and the passion that you have to offer people doesn’t have to be sacrificed when you’re the one in charge. For instance, if you’re an entrepreneurial writer, you want to stay true to your written word and there is no traditional publishing company or third party that stands in your way of the market. Your customers get to see the authenticity of what you have to offer and that goes a long way in the terms of value and loyalty.

4. Banding Together: While the entrepreneur of the future will be open and forward thinking when it comes to enlisting a mentorship with a coach, collaboration and partnerships will be key to entrepreneurship successes as well. Long gone will be the days when going it alone seemed to be the most viable option, and enter the method of running a business fueled by trusted relationships. When the entrepreneurial world becomes something based upon inner strengths, passions, and leading with heart, along with that also comes trust and integrity. By putting trust into loved ones or coaches in business, entrepreneurs become extremely empowered to be effective and monumental leaders. Working together in a new age in which small businesses trump old, big box corporations is the only way to be a successful entrepreneur that helps to pave the way for the future. When we band together, we have an entire support system we never did before, and when we reach out for help, we keep our humility, along with always being open to learn new things from one another. Knowledge is power in the future entrepreneurship world and we gain the best wisdom from our peers.

5. Networks Become Currency: Community is everything when it comes to being an entrepreneur in this world and especially in the future. In a business in which you work for yourself and making money while you sleep becomes a reality, you have to make sure you’re honing in on the right networks for your market to aid in that success. Entrepreneurs will focus on networking with other entrepreneurs that can help them expand their business and add even more value to it. And networks aren’t just person-to-person contact. In fact, a large portion of networks will be online through social media platforms such as Facebook, Twitter, and Pinterest. Engaging with potential clients or trying out new marketing techniques can take place with the click of a mouse or the touch of a smartphone screen on LinkedIn in just seconds. This future type of networking is crucial to the success of any entrepreneur in any type of business, and what’s even better is that it allows you to connect with any network anywhere in the world at any time of day or night.

6. No More Cost Controls: There is no longer a financial barrier when it comes to starting up your own business. The entrepreneur decides what to invest in, as there is a streamlined vision to financial fruition. When an entrepreneur falls into the category of a digital nomad, this becomes even truer, as they are selling intellectual property that has no cap or flow through to be concerned with. Services such as PayPal and the Square allow entrepreneurs to manage their own profits at the simple touch of a button from any computer or smartphone anywhere. Not to mention that transactions are fast and safe, which adds even more to an entrepreneur’s financial freedom.

7. Internet of Things: This fascinating technology has become more and more popular over the last handful of years and it doesn’t show any signs of slowing down. In the age of convenience and instant results, the Internet of Things is something that speeds up our world. What exactly is “The Internet of Things”? It is the concept of which anything with power is connected to the Internet and vice versa. Whether it’s in regards to a toaster or a jet engine, the Internet of Things creates relationships between things and people, or with things-to-things amazingly. The future of this simply, but profoundly states that “anything that can be connected will be connected”. So what does this mean for the future of entrepreneurship? From an organizational and time management standpoint, the Internet of Things makes any budding entrepreneur’s life way easier by streamlining so many systems and processes within a business. Everything from how you manage your money to automatic systems put in place for business practices to even having an efficiently functioning morning alarm clock and scheduling platforms—the Internet of Things makes all this easier on you as an entrepreneur, and not only freeing up time and energy, but also ensuring that your business run the best and smoothest possible. On the other side of the coin, the Internet of Things will be perfect for the small business owner or start-up, as it allows an entrepreneur to offer services or technology necessary to the market that are innovative and original. Entrepreneurs will have the advantage to innovate in an entirely new kind of spectrum, offering services to customers, or to merge with bigger products.

8. Heart-Centric Businesses: Entrepreneurs will turn their businesses into something centered around their hearts, as they are doing what they are born to do. When passion and natural born gifts drive the momentum of a business, there is no better quality of a product or service in this world. Simply by embracing the power of the heart-centric business, entrepreneurs add real value to the world in ways we’ve never seen before. While most people are good at many things, there are only certain gifts we come by naturally and utilizing these to the fullest means the spectrum of entrepreneurship becomes the game changer in global commerce.

9. Choices Become All Your Own: No matter what niche the business is in, an entrepreneur will be able to run that business anywhere in the world of their choosing. There is something to be said about inner happiness and prosperity when it comes to being about to live, work, and breathe where you want. There is nothing more empowering than creating a dream around a place in which you are comfortable and fulfilled. This will give entrepreneurs the ultimate flexibility to create systems in which they can offer the best products and services to the customer while not having to sacrifice their true home.

10. Total Life Transformation: The future of entrepreneurship is a huge life transformation for anyone on board. It’s scary, it’s exciting, and above all, the most rewarding thing you might ever do. To turn your career into something that is one hundred percent true to your core, your gifts, and your spirit is something that we rarely saw in the past. We are coming to a point in time in which more and more people are running full force into that new way of life and giving into doing what they love. The conviction to make an inner passion a career is growing more and more every day, and it is humbly and widely accepted by other fellow entrepreneurs and potential customers. Much like the business these future entrepreneurs will create, their lives will bloom into what they were always meant for and this will translate into bold, inspiring, and cutting edge businesses.

Many people have the dream of working for themselves and being a part of the hugely fortuitous future of the entrepreneur world, but not everyone has tapped into their gifts to get there. Are you having difficulty discovering your life purpose and the passion you could bring to the future successes of entrepreneurship? Ask yourself these simple five questions to spark the flame within yourself that will guide you towards your true gifts.

✓ Between the ages of 4-16, what was your passion? Who we were as children tells us more about ourselves than we could ever imagine.
✓ Think about deep conversations you have with your closest loved ones—what topics seem to keep coming up? Chances are, if you’re talking about it constantly to those you trust the most, then there is a deeper, meaningful reason for this.
✓ If money was not an issue, what would you be doing? Imagining a life of financial freedom gives you the opportunity to really be honest with yourself about how you would spend your life.
✓ What fills you with the most energy? Energy is everything in a person and you must find what radiates the most positive kind from within
✓ What area do people typically ask for your help or opinion in? People will take notice of your natural abilities, most times more so than you yourself do.
✓ What are your non-negotiable values? Your deepest morals really shine a light on what the purpose of your life entails.
✓ If you knew you would die a year from now, how would you want the world to remember you? This speaks for itself, as the legacy we leave is ultimately our greatest passion.

How Maslow’s Hierarchy of Needs Can Improve Your Marketing

Ever heard of the term, “Sex Sells”? The reason that this term is so redundant in culture today is simply, it works. The question is why it works? Sex is a very basic instinct that drives every person at their most primal levels. Maslow’s Hierarchy proves this in marketing and business. His theory is very profound and yet simple at the same time. Maslow’s Pyramid has many levels, but at the base is physiological needs. Once these needs are met there is an ascending order until a person reaches the pinnacle which is the need for personal growth or self actualization. Each of these levels appeal to different people. A good marketing / business strategy will utilize these insights to reach for the desired affect for its intended target audience.

The easiest to market is the basic needs because everyone needs food, clothing, and a safe place to sleep. However, in marketing it’s not enough just to show a nice house. For example, the marketing for housing often shows a family playing in the yard and then entering the house to sit around the kitchen. Why not just show the house by itself? In this scenario, the marketing strategy is hitting as many different levels of Maslow’s theory as possible. The family playing together in the yard shows that they feel secure with the house. The fact that there is a family there shows their basic needs were already met. Intimacy is implied because of the husband, wife and children, the nuclear family. The presence of the children also lends to the fact that there has been reproduction of the species. All of this is being said without words and hits the four base levels of Maslow’s Pyramid.

Reaching the upper levels of the pyramid is not a difficult task either. Using the same housing example with the family there is an easy step to moving it to the top of the pyramid. If the same family that is playing in the front yard goes inside and we see a study or den full of books and the next image shows the kids sitting down doing homework while the parents are researching something for work, what does the picture tell you now? All of the basic levels are there from food to personal growth and the understanding is presented in a commercial that is only thirty-five seconds long. This is just one aspect of the use of the theory but all good marketing strategies hit as many of these needs as possible based upon the product being marketed.

Maslow’s theory on the surface seems very crude in some ways, but, on further reflection the eloquence of his observations have made huge strides for marketing techniques. In today’s visual media and instant access to information a human being’s basic needs still need to be addressed or none of the levels above mean anything. When a strategy is developed for a product the question must be asked, what basic need does it fulfill and then take it up from there. If the product is athletic wear, the marketing strategy is going to use attractive athletic models sweating hard on the court or in the gym. If the product is software for a computer, the pitch is to make work easier so you can get back to what counts, family. All of these marketing strategies present the same things, how it benefits the audience and how that relates to the basic instincts of the human psyche. Understanding these basic principles of behavior is the key to reaching your audience.

A consumer’s shopping habits are based off all of Maslow’s hierarchy levels. Going back to the example of marketing a house, the first need is shelter, without it we are vulnerable to the elements and inclement weather. The next level would be safety, the consumer needs to feel safe, a home with a security system will make one feel safe from intruders and home invasion. Going back to the family scene in their home, if you were to show an intruder attempting to break-in, but is stopped due to the loud alarm, unless the target audience already has an alarm system, the consumer will no longer feel safe without one and will most likely purchase a system to feel safe once again.

Once the consumer’s basic needs are met food, shelter, clothing, then security and safety, they will look for the next level, comfort, family and friends. In the example of home, the basic would be shelter followed by safety. That would make comfort and relationships the next step, filling one’s home with comfortable furnishings like a nice soft bed, sofas and chairs for example, or making one’s home visitor friendly. How are consumer choices or behaviors influenced by relationships? Using once again the marketing of housing, you can set the scene of social gatherings. Is your home large enough to accommodate your growing family? Do you need a larger back yard for all those BBQs you will be having with friends and family? You may need to purchase more furniture for all those intimate gatherings.

After the need of social fulfillment is met and relationships are created, according to Maslow’s hierarchy, a person starts to desire personal achievement and a feeling of material success. All their basic needs are met, they have shelter, clothing, safety, a social life and comfort. The need or desire for something more begins to arise. A bigger home in an up-scale neighborhood is a way consumers fulfill this level of need. Does “Keeping up with the Jones” ring any bells? By wearing better clothes, driving a newer car, and living in an expensive house a consumer not only feels a boost in their self-esteem, they are sending a message to the rest of the world, they have made it.

The final tier in Maslow’s hierarchy is morality, creativity and reaching one’s full potential. Once a person has reached this level, they no longer feel a satisfaction from the material things, they have good relationships, and food on the table with a roof over their head, but the desire for something more will begin to tug at their conscious. They may start to seek out self-improvement courses, or travel for the experience and not the social status.

As a consumer, one may look to hobbies to fulfill their creative need, gardening, painting or arts and crafts for example. Morality will rear its head in ways like, what one can can do to help his fellow man, it may start by giving away or donating furniture, extra clothing or time to those that are less fortunate. Many grocery stores will have food donation receptacles reminding those to help meet the basic needs of the poor. Around the holidays, toy drives and wish lists are prominently displayed in departments stores prompting charitable emotions for consumers with more disposable income than the average shopper, a person who has reached the apex of Maslow’s hierarchy of needs.

Neuromarketing: How to Talk and Sell to Your Customers’ Subsconsious Mind

Neuromarketing is the new buzz word that actually has merit. This is a marketing strategy that indirectly turns visitors into money spending consumers. Before likening this to subliminal messages used in the past, understand that neuromarketing is not about manipulating the mind to think of something else when viewing your website. Instead, it is a way to open up the 95% of the mind that is not being used and gently nudge it in the right direction. This is done with intuitive methods of marketing and taking them time to learn about your consumers and their goals.

Neuromarketing is a science, and one that has been used in retail stores for generations. Careful placement of goods on supermarket shelves for example, to be at the eye level of the targeted consumer. Research of the how and why these types of techniques are on-going, but there is one undeniable truth – in website design, implementing certain neuromarketing techniques will garner more conversions.

Techniques and Tactics
It takes a lot to pull the human mind away from its hundreds of other thoughts and get it to focus on your web page. It is now evident that you only get 10 seconds to do just that before the consumer is ready to move on. Neuromarketing grabs that attention quick before that person has time to make the mouse click away from your site.

How?
It starts with you figuring out who your target consumer base is, and creating content that grab their attention and makes them want to know more. Neuromarketing means you are able to be as focused on your consumer as you want them to be on your product or service.

The Microscope Approach
When you view items under a microscope, you are able to see them in more detail. The field has been narrowed, allowing you to intensely focus your attention without any distraction. The market you target is under that microscope. Now that you have your target market, you can formulate the plan that makes them want to stick around and see what else you have to say.

Without any fuss immediately let a visitor know what your site is about. If you sell SEO content then that should be the focus of the landing page. What your content can do for a website and a call to action that inspires the conversion. What you do, and what that can do for them. Now that you have their undivided attention, you can add text that gives a more detailed explanation of the service, how it is beneficial, and for whom.

Using a Magnifying Glass
We all know how a magnifying glass is able to compact beams of light to be strong enough to light a fire. Neuromarketing works on the same principle. By focusing all of that energy onto the true target, a fire is lit and the conversion is made.

Over and over, studies into marketing techniques show that consumers buy what they can relate to. They want products that fit the image of who they think they are. With that magnifying glass, you can create the messages that will have the most impact on your target audience. A sharp reference to their identity without defining it, makes them stop, think and convert.

Tag lines and slogans are great methods of using this neuromarketing tactic. In fact, some of the most memorable tag lines and slogans in marketing history have used that identification technique. Nike’s “Just Do It” and Fortune’s “For the men in charge of change” lets the target know that this is the product for them, without telling them who they should be.

Peer through the Telescope
Once you have your target audience interested, neuromarketing takes a broader look at things to find out what their goal is. Consumers find services and products more valuable when they are able to use them to reach a goal. Go back to the consumer looking for great SEO content. What is his goal? Overall it is to gain more online visibility and therefore increase his revenue. You, as the website that is promising to increase his SEO will now need to first show him what his goals are and how you are able to help him achieve them. This type of neuromarketing requires a more intense look into the subconscious to find out what is driving it, and what you can do to control it into your direction. Liken it to looking at a night sky full of stars, and trying to piece the right ones together to form the Big Dipper.

Ask yourself what is their real motivation? Are the women shopping at online clothing stores really looking for the top trends, or do they want clothes that make them look great when they wear them. Find the true motivation behind your consumers and cater to that, and you will see a rise in the number of conversions you make daily.

Adding the Right Contrast to Your Slide Shows
There is no question that color can play with a person’s subconscious, but how do you make use of that on your website? First you have to have an understanding of color and the emotions they invoke. It is not about what colors get the most conversions, but which colors does your target audience relate to best.

For example, if you are selling high end watches or ladies purses, dark and black tones will draw in the consumer who has the money to spend on luxury items. Black is a power color that subconsciously brings images of wealth to the consumer’s subconscious.

Some colors may seem like no-brainers, pink for a feminine site for example. But, if you add bright splashes of yellow, you will grab the attention of consumers who are typical online window shoppers.
There is real science behind the color tactic for neuromarketing, science that has been tested and proven in a number of applications in addition to website design. When you think about the color blue are you warm or cold? The human subconscious automatically assigns emotions and feelings to colors without you knowing it.

Study your target consumer in relation to your site and then do the research to find out which colors you should be using. Tapping into the color subconscious of the consumer is one of the simplest methods to applying neuromarketing to your website.

Why Neuromarketing Works
When it comes down to it, a consumer does not always know what it is they want on the conscious level. You can take advantage of that with neuromarketing by digging into the subconscious. It is there where you find the real motivation for buying, and how you can convert that to your favor.

One you have pin-pointed that real goal every consumer has, and your product or service fulfills, you can use clever neuromarketing tactics that force consumers to achieve that goal on your site.

Practical Tips to Increase the Power of Your Mind

Science has accomplished much in studying the brain and what happens during a specific activity. By measuring this, it has led to breakthroughs in using your mind to its fullest capability by utilizing binaural beats.

Is this new? Not at all! Many cultures used this exact same process through sounds that were consistent and rhythmic in nature. The scientific discovery actually took place in 1839 by Dr. Heinrich Dove. Further work was done in 1973 at Mount Sinai hospital. Melinda Maxfield, PhD, did extensive research on drumbeats that were used in various rituals. She discovered that those rhythms generally were at a rate of 4.5 beats per second. When this is done constantly, it places the brain into one of the brainwave states known as Theta. The other states in order are Delta 0.5-4 Hz, Theta 4-8 Hz, Alpha 8-14 Hz, Beta 14-40 Hz and Gamma 40+ Hz.

Each of these have been studied and documented on what takes place in the brain but in the body as well and the applications for improvement of those activities can be reproduced through sounds that are designed for each activity. What if you were studying for a test and needed to be able to focus on the material? The Alpha state causes relaxation and focus and thus would be the best option for the task. You finished studying and need to get some sleep so you’re rested for class the next day. The Delta stage takes place during cellular regeneration and would give you optimum rest.

Another interesting development that has come about through this study into brain activity has revealed that people who have attention deficit disabilities (ADD/ADHD) have high levels of slow brain activity, usually the Theta and Alpha ranges. It explains why conventional treatment of stimulants produces a calming effect but if Neuro training along with Binaural beats are used instead, the patient isn’t dependent upon chemicals and has greater control over how they can manage their treatment. Theta waves obviously quite useful for healing and have been discovered during studies of periods of hypnosis, meditation and dreaming.

If you want to turbocharge your immune system for optimal healing and renewal of mind and body after physical activity and mental stress, consider the power of binaural beats technology. An added benefit to using binaural beats is that the added stimulation to the brain will lead to the creation of neural pathways which leads to dendrite growth. What’s that mean? It’s like an ‘upgrade’ to your brain to let it process neural communications faster. These pathways normally are created when you learn something new. The problem is if something isn’t continually practiced, those pathways can inactive, thus the saying, “use it or lose it.” Elder care research has also discovered that senility is connected to the loss of these dendrite paths. For people interested in Lucid Dreaming, the ability to know you’re dreaming and act in it (as in the movie Inception) Theta wave levels help you relax faster while retaining awareness of what’s going on.

If you’re looking for the most efficient level and range for using the power of your mind and practicing brain programming, you’ll want to look at the Alpha-Theta border which is found from around 7 Hz to 8 Hz. Beta is often associated with the state you’re in while awake. The challenge is that higher levels in the Beta range lead to stress and anxiety. You don’t know anyone with that problem do you? When you’re drifting, daydreaming or entering light meditation, you’re in the Alpha range. Jose Silva’s method is based in the Alpha range. When you’re in dreamless, deep sleep, you’re in a very slow energy range that allows extensive healing which is why people who don’t get much sleep, as in those in untreated Sleep Apnea, have the extensive health problems they do because they can’t reach the Delta range. The most recently discovered range has been in the fastest range, 40 Hz and above which is called Gamma. Studies so far have shown that this range influences upper level processing of information.

Because it is binaural, you will need headphones, or two earbuds etc. No multitasking allowed by half listening because you won’t enable the state you want to reach. The formula is simple; two slightly different frequencies are sent through the ears, the brain takes these and registers it as one tone. For example, if you sent a 210 Hz tone to the right ear and a 205 Hz tone to the left ear, your brain will hear one 5 Hz frequency. There are many free tracks for use and also beat generators. Using binaural beats unfiltered to some can be annoying; a common option is listening to natural sounds that you’ll focus on. The harmonic waves are still there but not in their purest form. Depending on what your goal is, listening to most binaural beats are best done while sleeping; alpha for a light nap or delta and theta for a full, complete rest.

History and science show that there is a pattern to our thoughts and harmony of our bodies and when we use the technology and awareness of brainwaves and techniques such as binaural beats, you can have the optimum mental and physical health you deserve.