Holiday Revenue Boost: Make Your Small Business Sparkle This Holiday Season

The holiday season is a joyful, albeit busy time of year for small business owners. No matter what industry you’re in, this is a prime time to really aim to stand out above your competitors. But as a business owner, with everything else you have on your plate especially during the holidays, where do you find the extra hours to put towards good marketing, smart budgeting, and staying ahead of your competition?


The good news is that you don’t have to drown amidst trying to figure out how to navigate your business during the holiday season and beyond. Business coaches are a saving grace in times like these and can truly help you bring your business to the next level. From finances to hiring to the right holiday inventory expansion, a business coach can truly be your beacon to success in even a most overwhelming few weeks of Christmas time. A business coach can really elevate your company to blow away all the rest by working with you to make decisions large or small. Don’t know exactly what a business coach is or if that’s something your business needs? Let’s start with the basics.

A business coach can sit down with you and assess your business, helping you to form a financially savvy blueprint to prepare for extra costs – and extra earnings – that occur during the holiday season. Knowing just how to use additional holiday profits and turn them into investments back into your business is key and a good coach is going to help you do this seamlessly. Even more specifically, what kind of investments back into your business will you need to make? Your coach can help you decipher if profit is best donned towards emergency savings in case of market crashes, or if it’s time to take that profit and expand your business.

But what about the finer details in your business wheel? The stuff that really makes your business run? While handling financials during Christmas time is an extremely integral part of fruition, you have to get there first. To do this, you need dependable employees, great customer care, organization for inventory, workspace, and beyond, and a solid web presence. An expert business coach will maneuver you through each and every one of these necessary facets of having a successful holiday season within your company.

Xmas MarketingFirst, your coach will help you to determine if you need to hire on extra, seasonal employees for the holidays. If you do, your business coach will walk step by step with you through the hiring process, be it interviews, specific paperwork, and even scheduling after-hire. If you don’t necessarily need extra seasonal employees, you might need to completely adjust your schedule for demand, which especially includes holidays like Thanksgiving, Hanukkah, Kwanzaa, Christmas Eve, Christmas Day, and even New Year’s. Your coach can help you create a fair and efficient work schedule for you and your employees.

On the same line as making sure your business is well staffed, you need to be sure that you are equipped with the tools to offer the utmost best service to your clients. While your staff should already be trained to treat your customers like royalty, a refresh on good customer service in the highest of holiday spirits could be beneficial, and again, your business coach can help you do this. Moreover, the holidays bring a time of major competition within businesses and you definitely want yours to stand out above the rest. To do this, your coach can help you come up with out of the box ways to gain more customers or retain existing ones. A small business coach will also be able to help you redefine your target audience, choose the right channel to reach them in big numbers and run effective marketing and advertising campaigns on a tight budget.

Web presence in this day and age is one of the building blocks of any business. It’s a way to reach clients and offer services all over the world, and without it, only a tiny portion of your business potential is mastered. But creating a web presence for your company can be daunting—and so much work that it sometime becomes a whole other business in itself. With a business coach, this doesn’t have to be an overwhelming ordeal that takes you away from all the other important aspects of being an entrepreneur. Your coach can help alleviate the long hours of research and setting up webpages and social media hub outlets. Furthermore, after the initial set-up is done, your coach can lead you through utilizing this web presence to exponentially increase your business’ growth and productivity. Plus, with holiday marketing campaigns such as Black Friday and Cyber Monday, you’re hurting your business by not ensuring your web presence is where it needs to be. But even more, your coach can use your updated web presence to help you find new markets that perhaps you never even thought possible.

marketing-coachFinally, possibly the most important—and most of the time, overlooked—part of running a small business is proper organization. We are not just talking about shelving units and desk drawers here. Organization within your company also defines tools that you and your staff need to keep your business running to its optimum potential. Is all your software up to date and able to handle big, holiday orders? What about a revenue management or scheduling system? Software such as these help you organize the fine details of your business so tremendously that they can become key factors in your productivity. A business coach will help you to figure out just what organization tools you need and furthermore assist you in implementing them. Proper organization tools will take away that overwhelming feeling that comes during busy times of year such as the Christmas season, as all the resources you need to run your business are at your fingertips.

A business coach is a fountain of knowledge on all things entrepreneurial, and can be your guiding light through the world of small business. A business coach is there to help you know what you don’t know so that your business reaches its highest potential. The holiday season is a somewhat chaotic time for businesses, and while this can be a great blessing for profits, we mustn’t forget that being an entrepreneur is not the only important thing on your plate. Christmas time is the time for family and loved ones, or really just taking time out for yourself to celebrate your accomplishments throughout the year. Attempting to juggle everything on your own could very well harm your business rather than do good. With a business coach, you’ve got an expert in the field helping you down the path to posterity through the holidays and beyond and it will enable you to focus on keeping your business operational and profitable.

The Key to Making New Year’s Resolutions Stick

As the year came to a close, we found ourselves yet again on the very same path: trying to set goals that we might never accomplish. Though our intentions may be honorable, our actions however fail to deliver by the end of January. One thing that we need to understand is that it’s not whether you set a goal, but how you set it.

Goal Setting has been quite the buzzword for a few years now and we find ourselves among suited up professionals telling us about how important goals are for future success. Studies show that only 80% of us actually set goals that we eventually accomplish.


Have you ever wondered why it’s only the 1% that has reached the pinnacle of success? Surely there must be some hidden secrets to their success that rich people give in ritual ceremonies to other rich people?


Not really. The secret astonishingly has been looking at us straight into our faces and we have been choosing to ignore it. The answer lies entirely in using the law of attraction to set goals.

What Is the Law of Attraction?
The Law of Attraction was once one of the most well kept secrets in the world. You may have heard that the best way to hide something is to keep it in plain sight. The Law of Attraction says that there is a “Universal Force” that is connected with our thoughts and feelings and we hold the power to manipulate the energy to our liking based on what we project towards it.

Imagine the Universe as a magnet that can be used to attract positive things into your life. A force field connects every cell in our human body to mankind and the Universe itself. If you project what you want onto the Universe, it will project the same things back to you. This is why it’s important to project positive thoughts and goals to the Universe so it returns them back to you.

So you heard about the Law of Attraction and started concentrating all your positive energies towards the Universe for the Ferrari that you want to buy. Yet, when you check your driveway every morning; no Ferrari. This was all a waste of your time, wasn’t it?

At the cost of sounding bipolar, we’ll have to say that “yes” it was. The problem with the Law of Attraction is that people don’t really seem to understand how to utilize it to their benefit. It is so much more than hoping for the best. When you set goals, you need to work towards achieving them and the Universe will reciprocate by placing opportunities ahead of you that will lead you towards them. The goal setting techniques that you use play a major role in success.

What you need to do is be SMART about it

Specific
The first thing you need to do is set a specific goal. If you’ve been yearning to shed those pounds for the past year, don’t just think that you need to lose weight. Think about how much weight you want to lose. What is your idea of a ‘Fit and healthy’ individual? And how would you like to feel once you lost all that weight? Set your goal and look for inspiration in others that have done the same.

Measurable
Set up milestones for yourself to check your progress. If your goal is to make more money then you need to define how much more you need and how you want to feel when you get there. Will your financial goals be met when you hit your first million or the second? Or will it be much more ambitious and stand at your first billion?

For others it may be enough to simply live comfortably with the necessities of life with the peace of mind of having their bills paid. Money and wealth are relative terms and mean different things to people. Set up multiple indicators that will let you know when you’re on the right track and when your goal has been achieved.

Achievable & Aligned
No one knows you better than yourself. The capacity of how much you can implement yourself to a particular task should be gauged beforehand. If your goal is to start exercising more and you go out and run for 40 minutes, you will have nothing but sore legs the next day. This is when your energy and commitment will start to ebb and you will find yourself straying away from the goal that you set for yourself.

Start off slow and allow yourself to meet smaller goals before you head towards the bigger ones. The sense of accomplishment that you’ll feel as you meet each milestone will help you on your way to the gold. Build a vision board and believe that everything will come to you at the right time.

Additionally, you need to make sure that your goals are aligned with your values and belief systems. If you hate exercising in the first place maybe it’s not the best approach to staying healthy. Why not try a dance class that will help you stay fit and flexible. Alternatively, you may find that you love yoga over exercising. Find things that please your soul and you will be able to reach your goals.

Realistic
It’s great to be a dreamer and wish to reach the stars. But if you never received the training to be an astronaut, the chances of your reaching the moon when you’re 30 are pretty slim. Making unachievable goals leads to low self-esteem and a sense of failure which projects negative energies to the Universe. If you expect failure to occur then it probably will.

Time Bound
This is one of the most important factors that you need to understand. Your goals are subject to time just as everything else in this world. Don’t say that “I will be running my own company someday”. Say “I will be running my own company in one year from now.” If you don’t set a timeline for your goals they may never happen.

“Whenever” or “someday” are not milestones to live by and you won’t even know when they’ve passed you by. Set a time frame for your goals and you will find yourself on the way to success. Here are some more pointers for setting your business, career and personal goals:

Look Back
Did you have any goals in 2014? Did you achieve these goals and failed at others? Whether or not you had goals in the past year, it is a good idea to look back and reflect on your business, career or personal progress. Retrospection always allows you to look at the future with a clearer view. If you made some mistakes in the past year, is there a way that you can avoid making these same mistakes this year? If there are goals that you had set for yourself or your business and you did not attain them, is there something that you can do differently in 2015 to help you achieve these essential goals? If 2015 is going to be a successful year for you, then looking back at the past year will help you create more realistic and achievable goals. Even if the past year was a great success for you, you can borrow some of the action steps you took to create and achieve your goals this year.

Where Do You Want to Be?
After retrospection, it is time to come back to now. Where do you want to be at the end of 2015? Answering this question is a first step to creating goals that will propel you forward. Write down where you envision yourself, your business or your career being. You may write this in the form of the net income you want to be earning by the end of the year or perhaps the additional hours you want to spend with your family as your strive for the right work/life balance. You may also answer this question by noting any actions you would like to take, to push your business or career forward. When you are clear about where you want to be, it becomes much easier to determine the action steps towards achieving your goals. Most people set up New Year Resolutions to quit smoking, lose weight, save or earn more money, succeed in business, travel more or spend more time with family. What about you? What would you like to have achieved by December 31st 2015?

Set Out Your Monthly Goals
In terms of online business, whether you are looking to generate more traffic to your website, increase your affiliate sales or engage more with your social community, it is best to set realistic and measurable goals. A good approach is to create monthly milestones or targets that you can achieve and measure. Setting monthly goals gives you more focus and perspective about the progress that your career or business is making.

Simplify Decision Making
To create and achieve your goals, it is essential to make your decision making process easier. While you may have so many things you would like to achieve in 2015, it is best to decide what is more important to you and leave out what you do not need this year. Indecision can be a huge obstacle in achieving your goals, but you can simplify the process through simple systems such as the “60 seconds rule.” Simply allocate 60 seconds to each decision that you have to make, including choosing the goals that are most important to you this year. Once your choice is made, boldly move on to execute it.

Place Your Efforts Where They Count
The concept of multi-tasking is quite popular in the world of business and career. However, many are questioning its effectiveness in helping individuals to meet their goals. Instead of trying to strain your efforts in doing everything, why not focus on those goals that will yield the greatest results for you? You cannot do everything for your business this year; plans change, new trends come in. Instead of trying to achieve all your goals at once, simply create three goals that you must absolutely focus on in 2015 to achieve your career, business or personal progress. Make a list of your daily tasks and check where you spend most of your time and see if you could outsource them or if they are absolutely essential. Remember that 20 percent of your efforts will yield 80 percent of the results.

Keep It Simple
When creating your goals, create goals that you know you can achieve and measure. Also, make the goals simple so you can always look up from your workstation and simply remember what you are supposed to achieve at the end of the month or year. One of the main reasons we may fail to achieve our goals is that these goals are simply too complex and we no longer want to look at them two months into the New Year. To follow through with your goals, start first by creating simple goals.

Create a Review System
Again, this does not have to be anything complex. When you create your goals, be sure to determine how you will continue achieving these goals. What steps will you take to achieve each of the goals? If you are looking to boost your marketing ROI what will you do to enhance and streamline your marketing campaigns? If your goals are to expand your client base, how do you plan to do this? Against each goal, note the specific actions to be taken. This will give you a clear picture of where you are going and how to get there. It is equally important that throughout the year, you review your goals to see the progress you are making. Be sure to review both the short and long terms goals you have for the year.

Develop a “To Do” List
‘To Do Lists’ have attracted some bad rap lately. Some critics may say that such lists do not have an impact on a person’s overall productivity. Nevertheless, creating yearly goals is essentially creating a ‘to do list,’ only a longer one. As noted earlier, it is better that you create short terms goals; in addition to your monthly goals, it is also a good idea to create daily goals. These little steps will keep you from being distracted from the main goal, your yearly goals. Therefore, embrace daily “to do lists” that set out mini goals, which directly lead you to the bigger goals you are looking to achieve. Only by achieving smaller goals will you be able to achieve and exceed the bigger ones.

Being a new year, 2015 holds many possibilities for you, your business or your career. You just have to determine what you want to attain,why you want it, how you want to feel and then take the necessary steps to get there.