Starting with the iPhone in 2007, mobile marketing has transformed the way we market online
Smartphone and tablet users rely on their mobile devices to text, shop, check email, take photos and videos, find directions and travel advisories, scan codes, browse the web, watch television and movies, play games, and much more. They may even think that using a laptop or desktop computer to go online is old school. Many cell phone owners prefer texting to calling.
In Mobilize to Monetize, online marketing expert Gabriela Taylor teaches mobile marketing best practices and provides 12 ways to engage your mobile community so your marketing efforts accomplish your business goals. The topics covered include:
NFC (Near Field Communication)
Mobile Social Media Marketing
M-commerce and Mobile Payments
Mobile marketing, when used effectively, can be the holy grail of marketing, allowing you to target and contact your customers on the go and in the moment.
“I wanted to get a jump on my competitors, but where to start?” says reviewer Susan Davis.
“This guide made it easy to mobilize my marketing. Just what I was looking for. I had an iPhone app set up the same day. Highly recommend this to any small-business owner.”